Maggie Shien

About

Hello! I graduated from Carnegie Mellon University with a Business Administration major (Marketing Concentration) and a minor in Design. My academic journey, internships, and freelance experiences have equipped me with a unique blend of strategic business skills and a keen creative edge. I've had various experiences with content creation, social media management, and paid media campaigns on Meta, Google Ads, and TikTok.

Experience

• Marketing Manager · Bubbeau09-01-2023

  ● Lead paid media advertising campaigns, employing a data-driven approach to maximize reach and conversions. ● Develop and execute A/B experiments on Meta ads to test various elements, including audiences, creative assets, and landing pages. ● Create original social media content to promote products through visually compelling messaging. ● Work closely with key stakeholders, including company founders and influencer marketing agencies, fostering collaborative relationships to drive the success of marketing initiatives.

• Retail Marketing Intern · Dyson06-01-2023 – 08-01-2023

  ● Spearheaded competitive analyses, retailer store visits, and partnered with the internal insights team for a beauty shopper survey, leading to a strategic PowerPoint with key consumer behavior and market insights that inform the team of best practices for an upcoming launch. ● Established an Excel and PowerPoint catalog centralizing retailer-specific store fixture data, resulting in a one-stop resource for cross-functional stakeholders. ● Collaborated with store managers across 9 Americas-region Dyson stores to create 2023 estate decks, pivotal in planning new product launches and internal references. ● Curated User-Generated Content (UGC) from the Airstrait Skeepers campaign and worked with the Sephora team to repurpose select content for Sephora’s Airstrait product page. ● Tracked the social media impact of 2 influencer seeding campaigns with the Sephora Squad, which generated over 104 pieces of social content & 1.5M impressions. ● Presented recent retail marketing project outcomes in cross-functional haircare meetings.

• Social Media Manager · MentorSea03-01-2023 – 07-01-2023

  ● Developed an all-encompassing social media campaign for TikTok, Instagram, LinkedIn, and Twitter, featuring targeted objectives, KPIs, audience segmentation, and content strategies across multiple phases. ● Created a content calendar, designed weekly social media content, managed postings, and monitored engagement across platforms. ● Standardized typography and creative directives to enhance the platform’s visual consistency, executed in close collaboration with the founder to ensure alignment with the brand’s overarching vision.

• Marketing & Communications Intern · Carrier Global Corporation05-31-2022 – 08-12-2022

  - Researched WeChat and competitors to identify missed clientele and assess profit potential in Asia then built a business case for adopting WeChat customer service/marketing and presented it to senior management - Utilized BrightEdge to evaluate company domains and proposed SEO/keyword recommendations that reduced site errors and increased site audit scores - Corresponded with the HR team and Sr. Marketing Manager to compose industry-specific copy and design graphics for 3 different social media channels to deliver industry insights and strengthen customer relationships - Analyzed company’s LinkedIn data for a better understanding of follower base and aggregated findings in Excel for client acquisition - Extracted feedback data from Medallia to communicate with clients and achieved 10% agreement on logo features on the company website to establish credibility and build brand loyalty

• Digital Marketing Intern · Opal LLC01-01-2022 – 06-01-2022

  Opal is a startup focused on establishing a web and mobile platform that represents the 3 goals of: making blockchain interactive, gamifying blockchain, and creating a free, secured marketplace for the average consumer. - Investigate blockchain & NFT industry to acquire valuable customer insights and formulate a market research brief - Collaborate with the internal marketing team to construct a cross-platform pre-launch marketing campaign

• VP of Diversity, Inclusion, & Inclusion · The Women's Network - CMU Chapter09-20-2021

  - Foster and develop relationships with other organizations on campus, including multicultural communities and other women-based clubs - Lead 1-2 events every semester to increase member engagement - Develop efforts to recruit new members from various backgrounds and make them feel welcomed - Ensure TWN is a safe space for people of all backgrounds where they are represented

• Director of Marketing & Operations · CMUX09-01-2021

  CMUX Design Co (Carnegie Mellon User Experience Design Co) offers community and support for those striving to enter the UIUX industry.

• Marketing Intern · The Women's Network06-01-2021 – 08-13-2021

  - Created diverse marketing content, including graphics and videos, through platforms such as Canva and Adobe Illustrator. - Managed 12 Instagram accounts, producing a minimum of 3 posts and 3 interactive stories customized for each account weekly. - Designed and sent weekly emails through MailChimp carefully curated to campus interests and colors and streamlined chapter communication via email marketing. - Worked closely with the account management and recruiting teams to maximize outreach and member engagement. - Strategized marketing efforts and campaigns with the national team, to effectively increase national brand awareness, member sign-ups, and retention rate.

• Communications Committee Member · American Marketing Association - Carnegie Mellon University10-01-2020 – 06-01-2021

  - Designed Instagram and Facebook content with Adobe Illustrator and Figma to promote AMA events and strengthen brand awareness on campus. - Created different versions of logos and social media templates for campus organizations catered to their brands and needs.

• Social Impact Committee Member · American Marketing Association - Carnegie Mellon University10-01-2020 – 06-01-2021

  - Identified the needs of our clients, which are local Pittsburgh non-profits, to determine suitable marketing strategies that align with their mission and brand. - Worked closely with a team to evaluate the clients' current situations, create new logos, and devise referral strategies.

• Marketing Intern · Indiana Market & Catering06-25-2019 – 07-26-2019

  - Managed the companys social media and developed creative content to build an online presence - Designed monthly client newsletters to update customers - Corresponded with clients and employees to assemble catering events - Monitored financial records and purchase orders to verify accounting documentation

Education

• Carnegie Mellon UniversityBachelor's Degree, Business Administration

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