Vlad Margulis

About

I spent the first decade of my career in Product Design and UX at Adobe, Google, Pandora, and Airbnb. I then co-founded a health and fitness startup, which was acquired by Weight Watchers in 2015. For the last ten years, I have held executive leadership roles at Weight Watchers, Human Interest, and Course Hero. I provide strategic product advice and design leadership. I help consumer companies define their product strategy, better understand their customers, align their user experience with top business metrics, scale their processes, and optimize engagement loops and growth funnels.

Experience

• Founder · VC Design Lab2020-01-01 –

  VC Design Lab is a Product Design agency focusing on strategic product advising and design leadership. Current and recent projects: - Non-profit mobile platform for enhancing social connectedness - Mental health app for men for building mental focus and resilience - An air travel app that protects travelers when delays or cancelations happen - A project that leverages AI to streamline the oncology patient journey across key medical specialists

• Product and Design Lead · Mental2022-10-01 – 2024-10-01

  Part of the founding team that built a men's mental health app.

• Sr. Director, Head of Product Design · Course Hero2021-03-01 – 2022-10-01
• VP, Head of Design · Human Interest2019-12-01 – 2020-12-01
• VP, Head of Design · WW (formerly Weight Watchers)2015-04-01 – 2019-07-01

  Led teams to deliver products that tripled sign-up conversion rates, doubled app DAU/MAU, and increased app ratings from 1.5 to 4.5 stars

• Co-founder and CEO · Hot5 Fitness2012-10-01 – 2015-04-01

  Fitness app acquired by Weight Watchers.

• Product Designer · Airbnb2012-02-01 – 2012-11-01

  Used a data-driven approach to re-architect the host and guest experience.

• Design Lead · Pandora2010-09-01 – 2012-02-01

  Led redesign of Pandora – from Flash to web and mobile.

• Product Designer · Palm2009-09-01 – 2010-04-01

  Worked with the original WebOS teams to envision WebOS as a ubiquitous computing platform.

• Product Designer · Google2007-05-01 – 2009-09-01

  Worked on early concepts of Social Search that became Google’s social bookmarks.

Education

• San José State UniversityBA, Design, Photography

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