Vlad Starknight

About

Founder and product leader/advisor with experience across e-commerce, marketplaces, insurtech, and proptech. Known for defining product strategy and UX/UI flows, building and scaling platforms (e.g., PIM with 250k+ SKUs), launching new verticals and marketplaces, and implementing KPI-driven growth and analytics to improve operational efficiency, customer experience, and revenue.

Experience

• Founder · KeepstarNovember 2024

  Founder Keepstar.one | Communication marketing B2B2C | ex.KPMG, Magnit, Homeapp | Just a hustler

• Product Advisor in Vladis-Tech · Independent Consultant07-01-2024 – 11-01-2024

  Product Advisor in Vladis-Tech July 2024 - November 2024 (5 months) Moscow, Moscow City, Russia → Crafted a strategic roadmap for scaling the insurance vertical, including market analysis, MVP testing, and KPI-driven strategies. → Designed and delivered a product for managing contractors in the IHC (Individual Housing Construction) market, including a detailed MVP framework and budget proposal. → Launched a new product for managing construction and repair crews, enabling operational efficiency and market expansion.

• Product Advisor in Autovaz · Independent Consultant08-01-2023 – 07-01-2024

  Product Advisor in Autovaz August 2023 - July 2024 (1 year) Moscow, Moscow City, Russia → Launched a marketplace for automotive spare parts from scratch, delivering a fully functional product in a previously non-existent category. → Designed and implemented a scalable PIM system, integrating over 250k SKUs and reducing catalog processing time by 45%. → Developed the product strategy, UX/UI flows, and post-launch analytics, driving operational excellence. → Introduced last-mile delivery and merchant pick-up solutions, enhancing customer experience and scalability.

• Product Advisor · РосШтрафы12-01-2022 – 07-01-2023

  Product Advisor December 2022 - July 2023 (8 months)

• Head of Product · РосШтрафы07-01-2022 – 11-01-2022

  Head of Product July 2022 - November 2022 (5 months) Москва, Россия Achievements in brief: → Increased company revenue by 62% QoQ through testing growth hypotheses → Reduced the number of negative product reviews by 28% QoQ by segmenting user communications and eliminating unnecessary elements → Launched the sales department → Implemented end-to-end analytics in a complex product to understand who our users are and where they come from. Defined focus areas for growth

• Omnichannel internal services product owner · ЗАО "Тандер" (Magnit)03-01-2021 – 07-01-2022

  Omnichannel internal services product owner March 2021 - July 2022 (1 year 5 months) Москва, Россия → Increased e-commerce revenue by 40% YoY through integrations with delivery aggregators, connecting and integrating several partner companies → Reduced CTE (click-to-delivery time) by 27% YoY in our own service by optimizing courier calls to stores and switching to virtual cash registers for order payments → Reduced order cancellations in stores by 35% YoY through optimizing communications with retail locations via call centers and dynamically reducing stock levels → Launched in-store pickup with an expected revenue increase of 10%±2% YoY

• Product Lead · Homeapp11-01-2019 – 02-01-2021

  Product Lead November 2019 - February 2021 (1 year 4 months) Москва, Россия → Revenue +455% YoY → Number of deals per month per realtor +500% YoY → Launched a service to accelerate realtor sales (from the design stage), which includes a task manager, contact center, marketing tools, AI property valuation based on historical market data, and tools for conducting real estate transactions

• IT Consultant · KPMG Russia07-01-2018 – 05-01-2019

  IT Consultant July 2018 - May 2019 (11 months) Page 2 of 3 -- Responsible for: • Managed the creation of components of the information system «ЕИСЖС», launched 3 modules of the system, automated 2 routine tasks of the project management • Conducted more than 50 interviews with customers and contractors as part of the collection of information for solving problems and feedback on improvements. Conducted interviews with supervisory authorities of federal districts. Participated in discussions of the steering committee • I improved 5 documents with business requirements, created 4 business requirements from scratch, two of which had new products • Presentation of the future product, the harmonization of requirements, the scope of work, budget, sprints • Managed three project teams using agile methodology, in the process of creating and updating products • Participation in testing releases, participation in the acceptance work • Searched and eliminated errors in the system, resulting from errors in a business or technical implementation, cleared Data Lake of junk data by ~ 80%

Education

• National Research Nuclear University MEPhI (Moscow Engineering Physics Institute)

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