Alexandra Lebedeva

About

With a Bachelor's degree in Marketing from Plekhanov Russian University of Economics and a Diploma in Psychology from the Institute of Clinical Psychology and Psychotherapy of Moscow, I have cultivated a diverse skill set in business development and product management. Currently, as a Business Development Manager at PA Entertainment LLC, I have successfully scaled operations and increased revenue significantly. As a Co-Founder of College Souk, I have been instrumental in enhancing the student experience through innovative app design and strategic partnerships. Previously, I served as a Product Manager at Pachca, where I led the development of a CRM platform, significantly reducing customer support tickets and acquisition costs. My experience as a Marketing Manager at HERO[IN]MARKETING involved launching targeted campaigns on major platforms. My expertise spans market analysis, UX/UI design, strategic partnerships, and marketing, all aimed at driving growth and enhancing user engagement.

Experience

• Business Development Manager · PA Entertainment LLC01-01-2023

  Scaled business operations by launching eight new locations nationwide, leveraging advanced market analysis and location strategy. Grew monthly revenue from $0 to $280k by employing targeted revenue optimization techniques and refining the customer acquisition funnel. Established strategic partnerships and supply chain integrations with local businesses to streamline operations and reduce costs by 20%. Led talent acquisition, onboarding, and structured training programs using performance management systems.

• Co-Founder · College Souk01-01-2023

  College Souk, est.2023, is a startup dedicated to enhancing the student experience through our all-in-one mobile application. Collaborated closely with the founder to shape the app's vision and translate it into a user-friendly interface. Led the UX/UI design using tools like Figma and successfully implemented designs with React Native and HTML/CSS, boosting user engagement. Created detailed wireframes and prototypes to visualize app features, aligning them with user needs and business goals. Spearheaded a compelling landing page for College Souk with Webflow, improving online presence and driving user acquisition and engagement. Efficiently managed project tasks by maintaining a Scrum board and creating tickets for engineers, enhancing project tracking and feature delivery. Ensured app quality and reliability through thorough testing, bug identification, and prompt issue resolution, resulting in a stable, user-friendly app. Executed online and offline marketing efforts, leveraging social media for brand awareness and offline campaigns to reach students at various educational institutions. Leveraged industry connections to establish strategic partnerships, expanding College Souk's reach and value proposition to students.

• Product Manager · Пачка03-01-2018 – 05-01-2023

  Pachca.com is a fast-growing SaaS company that offers CRM and messenger solutions. Spearheaded the end-to-end development of Pachca's CRM platform, scaling the product to serve 10,000+ businesses through iterative, data-driven product development. Designed and deployed a knowledge base and FAQ system, reducing inbound customer support tickets by 50% through process automation and self-service. Architected a design system and led the UX/UI redesign in Figma, improving session duration and reducing bounce rates by optimizing user interface elements. Reduced customer acquisition costs by 40% through A/B testing and optimization of targeted advertising campaigns across multiple platforms. Managed App Store Optimization (ASO) efforts, securing a top 10 spot in the Business category for the RU market. Conducted user research and customer development interviews, integrating findings into the product roadmap to boost customer satisfaction and feature adoption.

• Marketing Manager · HERO[IN]MARKETING09-01-2017 – 04-01-2018

  Launched and managed target campaigns on Facebook and Google, including Google search and YouTube pre-roll.

Education

• Plekhanov Russian University of EconomicsBachelor's degree, Marketing
• Institute of Clinical Psychology and Psychotherapy of MoscowDiploma of Education, Psychology

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