Wesley Wong

About

Product leader with 10+ years of customer-focused product management experience across startups, mid-size, and large international corporations. Proven track record delivering zero-to-one and growth strategies, building and integrating customer-facing experiences across web and mobile, and leading data-driven and ML-powered initiatives—from merchandising and funnel optimization to predicted age ML modeling and multi-warehouse API integrations. Experienced in stakeholder management across multi-layered organizations and mentoring emerging product talent.

Experience

• Senior Product Manager · Meta03-01-2025

  Senior Product Manager - Led the zero to one product strategy, cross functional alignment, and measurement strategy for implementing predicted age ML modeling to put age lying predicted teens into Youth Ads protections. - Successfully launch the migration of predicted teens in US, EU, UK, and other highly regulated jurisdictions resulting in maintained and even improved engagement, integrity, and quality metrics while balancing revenue impact and legal risk. - Identified and led strategy/execution to unlock an underserved audience in APAC market increasing advertiser targeting demand resulting in an increase in revenue of over $90M annually.

• Senior Product Manager · eBay Motors03-01-2024 – 03-01-2025

  Led the zero to one product strategy, cross functional alignment, and measurement strategy for implementing predicted age ML modeling to put age lying predicted teens into Youth Ads protections. Successfully launch the migration of predicted teens in US, EU, UK, and other highly regulated jurisdictions resulting in maintained and even improved engagement, integrity, and quality metrics while balancing revenue impact and legal risk. Identified and led strategy/execution to unlock an underserved audience in APAC market increasing advertiser targeting demand resulting in an increase in revenue of over $90M annually.

• Lead Product Manager · Rakuten Rewards04-01-2022 – 01-01-2024

  Led multi-warehouse development from beta through general availability leading to 19% reduction to estimated delivery times Integrate multi-warehouse API solution with enterprise partners as well as third-party partners enabling over 950 sellers to list over 3.5M daily live listing Improvements to accuracy and reduction in shipping time led to higher checkout conversion netting a forecasted $7M in incremental GMV annually Experience summary items also stated: "Mentor new and aspiring product managers within Rakuten Rewards" and "Ownership of merchant discovery funnel (search and browsing) inspiring members to shop Lead search initiatives netting ~$12MM in incremental YOY revenue growth in 2022" and "Enable sales partners with browsing analytics and product features growing media revenue to $100MM+ annually" and "Champion and implement algorithm driven content merchandising strategy" and "Mentor new and aspiring product managers within Rakuten Rewards". (These items appear in the resume under Rakuten Rewards context.)

• Senior Product Manager · Ebates09-01-2018 – 04-01-2022

  Rebuilt Web, Android, and iOS applications to support flexible personalized feed generation infrastructure inclusive of design system from the ground up Launch unified experience across platforms through use of design system Define new analytics strategy and taxonomy for all platforms across Rakuten Rewards Integrate, support, and maintain Braze implementation to help mobile marketing team with sign up, re-engagement, and media campaigns.

• Product Specialist · Skype01-01-2011 – 05-01-2014

  Product Specialist

• Product Manager · Macy’s05-01-2014 – 03-01-2015

  Manage development of customer-facing site security and profile enhancements on a budget of $2MM Release new functionality to web, mobile web, iOS, and Android platforms Project and stakeholder management across various business groups including: customer experience, fraud, marketing, finance, and engineering Accountable for the FessApp on Android, including market strategy, new feature definition, and evangelism Management and maintenance product backlog Post-launch user data analysis Conceptualization of product initiatives for newly forming applications

• Product Manager · 1StudentBody01-01-2014 – 10-01-2014

  Journey auditing for complete customer experience Review of feedback loop for suggested improvements Support of day-to-day Qik tier 2 customer support Production and implementation of Qik agent training content Integration of Qik customer support operations with Skype worldwide contact center Part of Skype’s critical response organization responding organization responding to executive escalations and high level issues

• Senior Product Manager · Trov Inc.03-01-2015 – 08-01-2018

  Launch the world’s first on demand insurance application in Australia, United Kingdom, and United States End-to-end responsibility for Android and iOS team development Full product ownership including: market research, feature definition, backlog maintenance, analytics, prototyping, planning, and execution Built product regression process and led QA team to execute with each release Support insurance partners from requirements gathering through post launch analytics

• Wave Advisor · Built By Girls05-01-2020 – 04-01-2022

  Built By Girls prepares the next generation of female and non-binary leaders to step boldly into careers powered by technology Product management advisor for high school, college, and early post graduation participants

• Product Manager · Skype01-01-2011 – 05-01-2014

  Part of resume text also includes: "Project and stakeholder management across various business groups" etc, but the explicit dated Skype entry provided is "Product Specialist Skype January 2011 - May 2014". No additional dated Skype product-manager role details beyond that title.

• Product Manager · Skype Palo Alto01-01-2011 – 01-01-2014

  Ownership of merchant discovery funnel (search and browsing) inspiring members to shop Lead search initiatives netting ~$12MM in incremental YOY revenue growth in 2022 Enable sales partners with browsing analytics and product features growing media revenue to $100MM+ annually Champion and implement algorithm driven content merchandising strategy Mentor new and aspiring product managers within Rakuten Rewards

Education

• San Jose State UniversityBS, Business Administration (concentration in Management Information Systems)

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