Will Hurley

About

A seasoned analyst with a robust background in marketing and computer information systems, I graduated from James Madison University in 2023. My professional journey began with internships at Definitive Logic, where I honed my skills in software development and data analysis. As a Software Development Intern, I led the creation of a CRM application, while as a Project Development Team Member, I conducted statistical analyses and coordinated large-scale events. Transitioning to Fingerpaint Group, I advanced from a Digital Analyst Intern to a Senior Analyst. In these roles, I provided data-driven insights, optimized marketing strategies, and developed user-friendly data interfaces. Currently, I leverage advanced analytical tools to enhance processes and deliver clear, data-driven solutions to clients. My expertise lies in translating complex data into actionable insights, ensuring strategic decision-making and performance optimization.

Experience

• Senior Analyst · VML Health11-01-2024

  - Designing and implementing self-service analytics solutions, enabling business teams to efficiently interpret trends and patterns in large, complex datasets - Executing complex data analysis plans tailored to client business needs, utilizing scalable reporting tools to generate actionable insights

• Senior Analyst · Fingerpaint Group2024

  - Leveraging advanced analytical tools and technologies to streamline internal and external processes while optimizing key performance metrics. - Communicating effective, data-driven solutions to clients, translating complex analyses into clear and concise recommendations.

• Digital Analyst · Fingerpaint Group10-01-2022 – 12-01-2023

  - Assisted the Digital Strategy team to provide data-driven insights and client recommendations. - Analyzed the performance of all marketing channels across multiple distinct markets. - Led the development of user-friendly interfaces to present relevant frontend data.

• Digital Analyst Intern · Fingerpaint06-01-2022 – 08-01-2022

  - Managed the retrieval, analyzing, and reporting of KPIs. - Conducted consumer analyses of over 40 million users. - Presented data-driven solutions derived from the performance of omnichannel marketing efforts.

• Project Development Team Member · Definitive Logic05-01-2019 – 08-01-2019

  - Performed statistical analyses with Python and R on various data sets. - Led a team to effectively broaden organization members' knowledge of data science and statistical methods. - Communicated learning objectives, regression analysis, to professionals across the organization. - Organized, managed, and analyzed various data sets consisting of hundreds of variables. - Coordinated large scale events among team members and business professionals.

• Software Development Intern · Definitive Logic05-01-2018 – 08-01-2018

  - Served as Lead Application Developer developing a customer relationship management (CRM) business process automation application. - Participated in the full lifecycle of software development from inception through deployment. - Gathered and interpreted requirements from user community to design the system and create an effective project implementation schedule. - Presented incremental development progress to the internal stakeholders.

Education

• James Madison UniversityBachelor's degree, Marketing, Computer Information Systems
• Gonzaga College High SchoolHigh School Diploma, High School/Secondary Diplomas and Certificates

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