Will Petersen

About

Award-winning UX Designer and Information Architect with 30+ years of experience crafting meaningful and impactful information experiences for leading brands. Specializing in human-centered design principles, transforming complex information into intuitive interfaces, and creating user-centric solutions. Known for establishing order in chaos and developing sustainable solutions to complex problems. Passionate about championing real user needs and collaborating with talented professionals globally. Specialties include User Experience Design, Information Architecture, Design Systems, Product Design, Product Strategy, Content Strategy, Brand Strategy, Creative Masterminding, and Storytelling. Experienced in industries such as Financial Services, Healthcare, Media & Entertainment, and Retail/E-commerce.

Experience

• UX Designer & Information Architect · willwerx2017-10-01 –

  Independent UX Designer and Information Architect supporting companies both large and small in creating and launching impactful consumer experiences. Clients include: Meta (Facebook), Guidehouse, PwC, Rocco & Roxie Supply Company, and TF Design

• Principal UX Designer · Ancestry2019-07-01 – 2021-03-01

  Lead UX Designer for the launch of AncestryHealth — a consumer product created to bring the full promise of personal genomics to the forefront of healthcare. I worked alongside experts in science, product, content, and engineering to bring this impactful vision to life.

• Creative Director, UX Lead & Manager | PwC Experience Center · PwC2018-11-01 – 2019-06-01

  Creative Director and UX Lead for the Los Angeles office of PwC's Experience Center, an internal group at PwC focused on innovation, business transformation, and experience design.

• Senior Information Architect, Google Brand Studio · Google2014-05-01 – 2017-10-01

  Senior Information Architect for Google Brand Studio, supporting product and marketing teams in developing consumer-facing experiences, design systems, and brand architecture.

• Senior Information Architect · Razorfish2012-08-01 – 2014-05-01

  Information Architect and Interaction Designer on large-scale consumer experiences. Developed experience solutions and design systems, leading project teams through complete project cycles in various industries.

• Brand and Identity Consultant · willwerx2010-01-01 – 2012-12-01

  Owner and principal designer of a branding and design consultancy creating impactful on- and off-line experiences. Clients included O2 Telefonica, Unilever, and CBRE Richard Ellis.

• Information Architect · Ciplex2010-08-01 – 2012-07-01

  Lead information architect and user experience consultant for a full-service interactive agency, collaborating with clients and teams on UX/IA deliverables for various industries.

• Creative Director / Partner · 2v image+media/Whizz s.r.o.2002-05-01 – 2010-05-01

  Founding partner and creative director of a full-service advertising agency specialized in real estate and FMCGs. Led creative and development teams through project development.

• Creative Director / Partner · Vero Partners, s.r.o.2000-05-01 – 2002-12-01

  Founding partner and creative director of agency building e-commerce solutions and digital solutions. Led creative and development team through project development for clients like T-Mobile and Vodafone.

• Creative Director/Operations Director · Pyxis1999-03-01 – 2000-05-01

  Managed operations for the development center of an international e-services company. Oversaw design and production, managing a team of developers and designers.

Education

• University of California, RiversideBA, Music Performance and Composition
• Occidental CollegeBA, Music

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