William dos Santos

About

I'm a multidisciplinary designer and builder with over 15 years of experience blending storytelling, visual design, and code into compelling digital experiences. My career has spanned startups, creative agencies, and mission-driven blockchain projects — always with a focus on crafting intuitive, beautiful, and impactful products. Whether I’m leading product design, shipping full-stack web apps, or bringing a brand to life through illustration and motion, I thrive at the intersection of art and technology. Most recently, I’ve been focused on Web3 infrastructure, helping to make blockchain more accessible and decentralized. Specialties: • UI/UX Design • Front-End Development (React, Next.js, Tailwind) • Creative Direction & Branding • Animation & Illustration • Blockchain/Web3 Product Design Always exploring, always learning — and always down to collaborate on ideas that matter.

Experience

• Founding Designer · Hypha2022-10-01 –
• Lead Designer · Ready Five2019-01-01 – 2024-01-01

  • Created and implemented UI for a SaaS based web app. • Initiated marketing campaign designs to increase user conversions • Led teams of developers and designers through feature creation and release • Established Internship program to help the developer community

• Lead Designer · Planning Center2018-10-01 – 2022-10-01

  • Front end development and implementation of code on both Rails and React frameworks • Concept and creation for illustration guide • Created marketing design campaigns and strategies • Front end designer for marketing site and multiple products • Lead teams of designers and interns to produce functional features • Established Mobile Design guidelines and component styles

• Senior Product Designer · Planning Center2015-06-01 – 2018-10-01

  Senior Product Designer Products: - Planning Center People - Planning Center Registrations - Planning Center Projector - Planning Center Music Stand - Planning Center Services Mobile Tasks: • UI/UX creation and implementation • Gathered UX analytics via customer interviews and feedback • Implemented front end styles within React and Rails based applications

• Product Designer · Planning Center2012-10-01 – 2015-06-01

  • Led product design for multiple mobile applications • Collaborated with developers and product managers on feature updates and releases • Trained interns and apprentices in product development and task management • Implemented UX methods in feature conception and development

• Web Designer · Planning Center2011-10-01 – 2012-10-01

  • Create web designs showcase product features on marketing site • Implement front end code in Rails for login systems • Video and motion graphics production

Education

• The Art Institutes

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