Xian-Hao (Harry) Liao

About

A passionate creative professional with experience in design, visual communications, and education. Co-founder of a cooking platform and an adjunct professor at Boston University, I merge technical skills with creativity to lead projects from ideation to development. Expertise in graphic design, digital print, and media arts, with a strong focus on enhancing user engagement and brand identity across various industries.

Experience

• Adjunct Professor · Boston University2025-01-01 –

  • Instructor for Design Strategy & Software (COM CM 501): Merging creativity with technical skills to craft compelling graphic designs. Leading students in preparing for diverse roles in the field of mass communication.

• Co-Founder · Cocooks2025-01-01 –

  Founded in 2023, Cocooks is built by passionate food lovers, chefs, and tech enthusiasts who believe cooking should be accessible to everyone. We’ve seen how busy lifestyles make it hard to learn and enjoy home cooking, so we created a platform that makes booking classes, taking DIY lessons, and building healthy habits easier than ever.

• Digital Print Specialist · The UPS Store2024-07-01 –

  • Managed the integration of The UPS Store printing services and worked closely with clients on print production for marketing materials. Improved print services resulted in a 10% increase in monthly revenue. • Designed custom promotional materials, including business cards, posters, and banners, ensuring precise print quality for local business owners.

• DMI Website Archivist, Website Design Graduate Assistant · Massachusetts College of Art and Design2022-09-01 – 2024-05-01

  • Managed the DMI program website and update DMI event information. • Led a rebranding project that increased user engagement and brand identity in 2023. • Improved page load times by 30% faster and a 25% rise in user interface satisfaction after the redesign.

• Graduate Assistant · Massachusetts College of Art and Design2022-09-01 – 2024-05-01

  DMI Program Website Graduate Assistant DS9 Learning Mentor Studio Foundation Teaching Assistant Film/Video Ciné Culture Graduate Assistant Photo Department Teaching Assistant Industrial Design Video Creator MAAM Museum Installation Assistant MassArt Marketing Graduate Assistant

• Visual Designer · BJ's Wholesale Club2023-05-01 – 2023-08-01

  • Accomplished social motion graphics for high-quality ad campaigns, including at Washington DC's Nationals Park and Tennessee NASCAR. • Contributed to a 40% boost in engagement and supported marketing initiatives that led to a 15% increase in campaign Impressions, enhancing brand identity and campaign response rates.

• 3D Artist | Remote · Future House Music2022-05-01 – 2022-08-01

  • Designed 3D scenes using Cinema 4D and After Effects, creating visually compelling content for digital platforms. • Successfully released the project on Spotify and YouTube, achieving over 40K views and garnering 5K+ subscribers.

• Graphic Designer · ABC Design GmbH2021-07-01 – 2022-05-01

  • Rolled out new product ideas, including social media engagements and marketing materials, which launched to over 150 local retail stores. • Facilitated cross-departmental work and served as the go-to person of the design department. • Coordinated with suppliers on material decisions and color corrections to support new product launches.

• Ecommerce Web Designer · Bonneboutique Shop2018-03-01 – 2020-06-01

  • Co-led the design and development of a new online store launched in July 2019. • Conducted professional photoshoots, including scene preparations for products in the online store. • Ran promotional events on social media and increased sales amount by 20%.

• Print Designer · Jye Tsae Color Printing Co Ltd2016-09-01 – 2017-09-01

  • Accomplished over 100 client projects in the design and layout of pre-press and printing in a team of 5. • Assisted senior team members in demonstrating high-precision laser cutting and packaging to clients. • Conceptualized client ideas and performed photo post-processing in Photoshop and InDesign.

Education

• Massachusetts College of Art and DesignMaster of Fine Arts - MFA, Dynamic Media Institute
• Massachusetts Institute of TechnologyTraining - Media Arts and Science, Brain-Computer Interface (BCI)
• Massachusetts Institute of TechnologyTraining - Media Arts and Science, Human 2.0 (Prosthetics+ Augmentation)
• National Taichung University of Science and TechnologyBachelor of Arts - BA, Design and Visual Communications, General

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