Xiao Li

Xiao Li

Well-rounded senior product designer with experience in big tech companies and startups, specializing in IoT, AI, gamification, and intricate projects

9 yrs experience · San Francisco, CA · <10 hrs/week

About

With a background in User Experience Design, this professional has worked with industry giants like Cisco and Alibaba Group. They have also contributed to projects for Avanade, Istuary Innovation Group, FlyCow Games, and Virtual Intelligence Inc. Their expertise spans IoT, telecommunication, digital signage, e-commerce platforms, and mobile/web applications. They hold a degree from Central China Normal University and have also studied at Simon Fraser University. Their experience includes leading design teams, defining product roadmaps, and collaborating with cross-site development teams. This individual has a strong track record of delivering product and marketing design strategies, wireframing, prototyping, and implementation of HTML + CSS. With a focus on enterprise-level web applications and game design, they have also contributed to UI/UX design for mobile games and provided concept art and logo design.

Skills

FigmaPrototypingUI/UX DesignUsability TestingUser FlowsUser PersonasUser ResearchUser-Centered Design

Experience

  • Senior User Experience Designer · Cisco03-01-2020

    Working on IoT/Telecommunication/Digital Signage projects

  • Alibaba Group07-01-2018 – 08-01-2019

    Worked on Lazada, one of the biggest e-commerce platform in South East Asia, both mobile and web apps, customer and seller-facing portals. Projects: LazGame, Campaign Games, IM, Chatbot, Seller Center Homepage, Feed

  • Avanade11-01-2017 – 07-01-2018

    Clients: Telus Communications, TD Bank

  • Istuary Innovation Group06-01-2016 – 07-01-2017

    - Direct and deliver UX/UI design strategies on a CRM application for internal business units. Be the product owner of a web-based education project, define the roadmap, features, flows for the product line. Lead the design team to deliver product design and marketing design strategies to internal dev teams. Work with multiple cross-site dev teams to deliver product/design solutions on parallel

  • FlyCow Games11-01-2013 – 06-01-2014

    Responsible for enterprise-level web applications, responsive web interface designs and Andoird/iOS game. Tasks includes but not litmited to wireframing, prototyping, HTML + CSS implementation, illustration, and etc.

  • Virtual Intelligence Inc.07-01-2012 – 04-01-2013

    Responsible for UI/UX design for a series of mobile games, and also some concept art, logo design, and social media/website support.

Education

  • Simon Fraser University
  • Central China Normal University

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