Cynthia Yue

About

Have spent the past 7 years in big tech. Short stints in non profit and academic research. In a past life, I was a digital marketer.

Experience

• Advisory Designer · IBM2021-09-01 –

  Working on API management and hybrid integration.

• UX Designer · IBM2019-01-01 – 2021-09-01

  I address problems for a wide range of users for IBM’s Cloud and Cognitive Software portfolio by collaborating cross functionally during all phases of the design cycle — from hosting design thinking workshops to generate ideas, to final delivery of pixel perfect design solutions.

• Student UX Researcher - Virtual Embodiment Lab · Cornell University2018-01-01 – 2018-12-01

  Conducted statistical analyses of VR movements, survey responses and test results to help understand the potential benefits of VR for educational purposes. Designed a research plan to measure the affects of two new user interactions within an educational Virtual Reality environment. Collected qualitative and quantitative data while running 30 1-hour lab sessions. Developed personas using findings from labs, interviews and survey responses.

• UX Design Fellow · WBUR2018-06-01 – 2018-08-01

  Designed an online affiliate marketing platform to help raise revenue for public radio. Provided wireframes, mockups, low-fid InVision prototypes and a hi-fid functioning prototype built using HTML & CSS. Applied mixed research methods to identify habits and attitudes associated with radio and web consumption.

• Digital Marketing Manager · UBM plc2014-05-01 – 2017-07-01

  Wore multiple hats while spearheading digital advertising strategies for 35 brands spanning across the technology, manufacturing and electronics sectors. Demonstrated excellent leadership skills while collaborating with marketing stakeholders, engineers and designers to drive strategies forward. Conducted A/B tests to identify optimal visual design and messaging practices. Designed data visualizations to present findings from complex datasets in a concise and effective manner to diverse groups of stakeholders.

• Online Media Associate (Web Production) · QuinStreet2012-07-01 – 2014-04-01

  Delivered weekly website analyses for 3 insurance websites that collectively received over 400K monthly visitors. Set tracking and measured results from campaigns, experiments and A/B tests. Conducted desk research to identify industry trends and new opportunities.

Education

• Cornell UniversityMaster's, Information Science
• UC IrvineBA, Anthropology and Economics
• The University of Hong KongBA, Anthropology and Economics

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