Yahri Shavers, MBA
Director of Marketing with Extensive Experience in Fashion and Technology
7 yrs experience · Los Angeles, CA · 20-30 hrs/week
About
I'm a marketing professional who is passionate about all things brand and creative. With six years of digital marketing experience in various industries spanning everything from fashion to finance to technology, I'm always thinking about how companies can craft strategic and innovative experiences. The ways that audiences consume content and inform purchasing decisions today is ever changing. I want to help companies make certain that their brand remains at the nexus of innovation and authenticity to stay fresh in today's volatile advertising environment. Other languages: Spanish. Key Competencies: Content Creation, Strategic Planning and Implementation, Influencer Marketing, Campaign Development, A/B Test Design + Implementation, Product marketing, go-to-market strategy, and positioning, Customer Retention, Ecommerce Strategy, Loyalty Programs, CRM Implementation and Analysis, Integrated Marketing. Technologies: GRIN, Klaviyo, Asana, Customer IO, Jira, Tableau, SQL, Google Analytics, Swift4, Adobe Creative Suite, Java, Cordial, Looker, Attentive, Python, Dynamic Yield. Passions: Fashion, Beauty, Financial Literacy for Marginalized Communities, Tech, Skincare, Women's Health, VC Funding for Minority Women, Interior Design, Small Businesses. Please reach out! I'm always happy to chat.
Skills
Experience
- Head of Marketing · Ala Rasi Shirley2024-08-01 –
- Marketing Writer · Blavity Inc.2024-08-01 –
- Creative Director · DPRSN2020-09-01 –
- Director of Marketing · Nominal2023-10-01 – 2024-09-01
- Sr Marketing Manager · SKIMS03-01-2021 – 06-01-2023
- Retention Marketing Specialist · REVOLVE2020-06-01 – 2021-04-01
Education
- DePaul Driehaus College of BusinessMaster of Business Administration - MBA, Finance
- Columbia College ChicagoBachelor of Arts (B.A.), Fashion Marketing
- East Ridge High School
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Diana S.Marketing Director/ Social Media SpecialistCharlotte, NCHire Yahri through Pangea
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