Yash Gupta

About

Experienced Media Account Specialist at Google with a proven track record of driving business growth for prominent US clients. Skilled in developing innovative marketing strategies and AI-powered products, I've consistently surpassed sales targets and optimized operational efficiency. With a focus on data-driven approaches, I've successfully managed accounts for esteemed B2B clients such as Disney, State Farm, GEICO, and Expedia, contributing to a remarkable 11% quarter-over-quarter increase in ad sales. Notably, I've spearheaded digital advertising initiatives for notable brands like Capital One and GEICO, achieving a 68% surpassing of the sales target quota amidst challenging economic conditions.

Experience

• Media Account Specialist (gTech) North America · Google04-01-2022

  As a Media Account Specialist at Google, I spearheaded the development of innovative marketing strategies and AI-powered products to drive business growth for prominent US clients. Through data-driven approaches, I successfully boosted product adoption and sales, particularly with Google AI products like Broad Match and Performance Max. Collaborating with diverse stakeholders, I led multiple initiatives, resulting in a remarkable 11% quarter-over-quarter increase in ad sales. Notably, I managed accounts for esteemed B2B clients such as Disney, State Farm, GEICO, and Expedia, facilitating the attainment of their strategic objectives. Achieved a remarkable 68% surpassing of the sales target quota amidst challenging economic conditions, leveraging insights, analytics, and strong client relationships across various teams. Spearheaded digital advertising initiatives for prominent clients such as Capital One and GEICO, effectively driving their business objectives forward. Leading operational efforts at the sector level, optimizing performance across multiple verticals and yielding a significant 27% annual expansion in sales footprint. This enhancement in efficiency led to notable improvements in overall effectiveness. Contributed as a key member of the Google Performance Max product sales team, focusing on boosting product adoption in Canada and the Americas, resulting in an impressive 18% quarter-over-quarter increase in incremental revenue. Employed data-driven strategies to manage accounts and campaigns, streamlining workflows for enhanced productivity.

• Social Media Manager APAC and Australia · Google04-01-2022

  Worked along Senior Stakeholders - Directors and VPs across multiple markets in Asia Pacific and Australia to build Google's employer brand through relatable stories, leading to successful Google Social Media campaigns with millions of impressions. Conducted brand sentiment analysis for APAC and Australia, contributing to informed future initiatives for the company, collaborated with the global employer branding team to develop a content and amplification strategy while conceptualizing social media campaigns that resonated in the region.

Education

• APJ Abdul Kalam Technical UniversityBachelors, Engineering

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