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Samantha Brokaw

Samantha Brokaw

Seasoned Senior Account Manager: Delivering Exceptional Results and Client Satisfaction.

9 yrs experience · Washington, DC · 30-40 hrs/week

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About

Marketing and advertising professional for several of the world’s most iconic brands. Experience in the hospitality, financial, and technology industries primary focus on B2BC and and B2C. Substantial agency experience and strong account and client relationship skills, with a focus on return on investment. Proven ability to build strategic plans that increase brand equity, revenue, and market share.

Skills

Account ExecutiveAccount ManagementAdvertisingB2B MarketingBrand StrategyBusiness StrategyClient ManagementCreative MarketingDigital AdvertisingDigital MarketingDigital StrategyIntegrated MarketingMarketingMarketing StrategyOrganizationProject ManagementSocial MediaSocial Media Marketing

Experience

  • Senior Business Manager · Arts & Letters Creative Co09-01-2023 – 03-01-2025

    Account lead on Google Chromebook, ensuring work is delivered on time, on strategy, and within budget; responsible for $4M+ worth of business. Produced and delivered an array of assets from TV, radio, OOH, social, and brand guidelines.

  • Senior Business Manager · TBWA/Chiat/Day07-01-2022 – 05-01-2023

    Managed multiple brand campaigns (Hilton, American Foundation for Suicide Prevention, LG Electronics, Goldman Sachs) from strategy to execution. Deliverables included: online videos, social assets, OOH placements, and radio spots. Led the most comprehensive social campaign Hilton has ever done: the first-ever 10-minute TikTok featuring Paris Hilton and several top-tier influencers; 36M views, +67K new followers, and 180K completions.

  • Account Manager/Digital Strategiest · M Booth03-01-2017 – 06-01-2022

    Account lead on Google Analytics, Google Marketing Platform, Google Politics, Google Ad Manager, and Grow with Google, ensuring work was delivered on time, on strategy, and within budget; responsible for $1.5M+ worth of business. Led content ideation, copywriting, design, and publication of social posts. Managed multiple content calendars across multiple Google-owned social channels and platforms.

Education

  • Pennsylvania State UniversityBachelor's Degree, Advertising
  • University Of AlabamaBachelor's Degree, Advertising

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