Yaw P.

About

Frequently brought in during brand growth or transformation phases to build scalable content ecosystems, implement paid performance frameworks, and elevate community engagement. Equally fluent in narrative design and media buying, with a proven ability to align platform-native storytelling with business KPIs. Expert in cross-functional leadership, creative collaboration, and audience-first marketing. What I Bring to the Table: • Budget Management: Experienced in managing substantial budgets and optimizing resources to maximize return on investment. • Innovative Social Media Strategies: Expertise in developing and implementing creative strategies across diverse platforms to boost brand visibility and engagement. • Data-Driven Insights: Skilled in using data to refine and enhance campaign performance, ensuring impactful and results-oriented marketing initiatives. • Leadership Excellence: Proven ability to lead and inspire high-performance teams, fostering a culture of creativity and achievement. • Transformative Results: Track record of elevating engagement, driving revenue growth, and achieving outstanding outcomes in fast-paced environments. I am excited to leverage my extensive experience to spearhead transformative social media initiatives and contribute to achieving your corporate goals. Let's connect to explore how my innovative approach and strategic vision can drive your brand’s success! Areas of Expertise - Social Media Strategy Development - Budget Management & Optimization - Paid & Organic Social Media Campaigns - Data Analytics & Performance Metrics - Digital Marketing Strategy Execution - Team Leadership & Supervision - Strategic Planning & Execution - Senior Stakeholder Engagement - Issue Identification & Resolution - Data Analysis & Reporting - Content Creation & Management - Branding & Audience Engagement - Influencer & Ambassador Programs - Cross-Functional Collaboration - Market Research & Key Insights

Experience

• Head of Paid Social · Scholastic Inc2024 – 2024
• Social Media Strategist · Berkshire Hathaway2021 – 2023

Education

• Ashesi UniversityBachelor's degree, Management Information Systems, General
• Upwardly Global

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