Yeri L.

About

Results-driven Digital Project Manager with over 13 years of experience leading technical projects across diverse industries, including tourism, retail, hospitality, real estate, finance, wellness, and nonprofits. Known for transforming ideas into impactful solutions, managing high-performing teams, and partnering with stakeholders to optimize project delivery, with expertise in product lifecycles, compliance in regulated industries, and customer-centered innovations. Orchestrated Award-Winning Websites: Managed seamless website launches for numerous organizations, ensuring optimal user experiences, search visibility, and alignment with brand goals. Developed and Executed Corporate Communication Strategies: Oversaw multi-channel communication plans, including press releases, newsletters, and digital campaigns, maintaining a unified brand voice while fostering member engagement. Collaborated Across Departments to Drive Results: Partnered closely with marketing, sponsorship, and digital media teams to deliver cohesive communication strategies and measurable results.

Experience

• Digital Project Manager · Bellweather Agency2022-07-01 –

  Lead and manage complex digital projects with budgets over $100K, collaborating with cross-functional teams to deliver high-value solutions while strategically allocating resources, prioritizing workloads, and monitoring budgets and risks. Collaborate with a multi-disciplinary team of designers, writers, strategists, and developers to create first-in-class brand digital experiences, establishing scalable processes that enhance efficiency by 25%, improving project quality and customer satisfaction. Serve as the key point of contact for clients, managing the entire digital project lifecycle from concept through launch and ongoing support; providing strategic guidance to align with business objectives; driving a 45% revenue increase through optimized project plans and data-driven insights.

• Co-Founder · Snöbrd2021-04-01 – 2024-03-01
• Sr. Project Manager, Creative Services · Lamark2021-11-01 – 2022-05-01

  Managed cross-functional teams on a portfolio of high-impact projects, including website overhauls and environmental branding campaigns with a diverse book of clients while proactively identifying, monitoring, problem-solving, and communicating potential roadblocks. Delivered projects for clients like Marriott and Disney by implementing a streamlined project management framework that ensured alignment with brand and regulatory guidelines, reducing delivery time by 15%.

• Brand Manager · Sterling Organization2016-11-01 – 2021-04-01

  Directed the overhaul of the firm’s comprehensive website and visual branding, orchestrating the transition from Drupal to WordPress and managing the entire process from conceptualization to implementation. Partnered with Sr. Vice President of Marketing for the development and execution of digital marketing strategies for the firm’s eight websites by employing best practices and ensuring relevant and up-to-date content, along with platform enhancements and website compliance requirements. Built and strengthened strategic relationships with agency partners for digital projects and hired experienced contractors to complete projects on time and within budget requirements - achieving significant cost savings through strategic identification and engagement of new agency partners and tools.

• Head of Creative Services · Leaf Solar Power2014-12-01 – 2016-11-01

  Led a comprehensive branding refresh, establishing visual guidelines, redeveloping the website, and enhancing the company’s visual identity and voice, resulting in a stronger market position. Established and led an in-house creative team, including strategists, freelancers, and an internship program, optimizing workflows and achieving a 10% increase in project cost efficiency. Secured an opportunity with Google’s exclusive Media Partnership Team.

• Print Production Manager · Minuteman Press2013-11-01 – 2014-11-01
• Graphic Designer · Minuteman Press2012-01-01 – 2013-11-01
• Additional Experience · Various2010-03-01 – 2012-12-01

  Manheim (Cox Automotive), Advertising Coordinator; Kingston Partners, Brand Designer; MikeWorldWide (MWW GROUP), Graphic Designer

Education

• Florida Southern CollegeBachelor of Science, Communications with a Concentration in Advertising

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