Yesenia Taveras

About

Hello! I'm Yessy, and I am passionate about transforming brands through powerful social media marketing strategies. With extensive experience in Social Media Marketing, Brand Design, and Digital Marketing, I help businesses create compelling narratives that resonate with their audiences. Past Experience: As a Senior Client Success Manager at ManageGo, a top-tier property management SaaS, I led customer success from onboarding to retention, steering a team that boosted satisfaction rates by 95% and drove an additional $30K revenue in half a year. My journey has also taken me through project management, sales, and client relations across diverse sectors, from energy efficiency to travel. What I Do: Social Media Marketing: I craft targeted campaigns that amplify your brand's voice and engage your community. Brand Design: I develop visual identities that capture the essence of your brand and speak to your audience. Content Marketing: I create content that not only attracts but also retains customers by delivering value and enhancing their experience. Who I Work With: I partner with forward-thinking companies/coaches looking to elevate their brand and connect authentically with their audience. Let's connect! I'm excited to explore how we can collaborate to take your brand to the next level. yessy@424media.com

Experience

• Chief Executive Officer · 424Media01-01-2024

  As Chief Executive Officer, responsible for overseeing the overall operations, strategy, and vision of the company.

• Digital Marketing Manager · Interpreters and Translators, Inc01-01-2023 – 01-01-2024

  As Digital Marketing Manager, likely responsible for developing and executing digital marketing strategies to enhance brand visibility and drive growth.

• Senior Client Success Manager · ManageGo04-01-2022 – 01-01-2023

  As Senior Client Success Manager, responsible for ensuring client satisfaction and success through effective relationship management and strategic planning.

• Account Manager · Innes Communications01-01-2018 – 03-01-2020

  Negotiated renewal contracts and ensured customer satisfaction with C-suite executives at travel enterprise companies, including Air China, AARP, Haven Riviera, Excellence Resorts, and Samsonite, generating revenue of 500K. Maintained 500K+ worth of revenue while adding an additional 10% with upsell of different marketing efforts. Collaborated with senior management and design team to develop plans to improve KPIs, improving open email rate 2%. Introduced key account relationship marketing strategy, resulting in a 15% increase in customer experience. Maintained a target 80% clientele renewal rate, with an average renewal length of 2 years through building presentations, educating consumers, and networking.

Education

• Penn State World CampusBachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
• Columbia EngineeringCertificate, Digital Marketing

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