Yi L.

About

Based in Vancouver, I specialize in design systems for SaaS applications, adept in all current UI and UX patterns across iOS, Android, and web platforms. My experience spans fintech and media, with a focus on creating scalable design solutions. Due to NDA, I am unable to showcase all of my professional experiences on LinkedIn. An up-to-date resume is available upon request. If you have a product that could benefit from my expertise, please feel free to get in touch.

Experience

• Senior Product Designer · Dealerware12-01-2023 –
• Senior Designer / UX Engineer · Dealerware05-01-2023 –

  Senior designer focusing on cross‑department design transformation and scalable UI/UX solutions. Led design system development and maintenance (UI components, typography, color schemes, interaction patterns). Collaborated with cross‑functional teams to deliver responsive Flutter apps and improve consistency across touchpoints. Mentored interns and created structured learning pathways.

• Contract Designer · Dealerware04-01-2023 – 11-30-2023

  Mobile design system creation: led development of a comprehensive mobile design system, including UI components, typography, color schemes, and interaction patterns. Flutter app development: collaborated with cross‑functional teams to implement new UI/UX features. Ensured apps were responsive across devices.

• Mobile Product Designer · Humi05-01-2022 – 05-31-2023

  Led the design of a mobile product that achieved a 4.7‑star app rating and contributed to a 25% increase in user engagement and client retention leading up to acquisition. Pioneered scalable design system adoption and reduced inconsistency by 50%, while improving task completion rates.

• Product Designer · Rise People04-01-2021 – 05-31-2022

  Drove product strategy for the Performance Management suite by conducting user research and stakeholder interviews, informing the product roadmap and improving satisfaction scores. Managed end‑to‑end UX ownership from research to delivery, collaborating with executives to guide strategic product decisions.

• Product Design Consultant · Formations03-01-2021 – 04-30-2021

  Specifically focused on the onboarding experience within the Fintech space. Working directly with VP of product and a product manager. Tools included Figma and Azure.

• Product Design Consultant · Motion (Creative Analytics)11-01-2020 – 04-30-2021
• Intermediate Product Designer · Gannett | USA TODAY NETWORK01-01-2020 – 03-31-2020
• Product Designer · Gannett | USA TODAY NETWORK11-01-2018 – 02-29-2020

  Conduct UX research using design methodology such as Design / Agile thinking. Create UI components inside Sketch and share with product team on Invision. Map out customer journey and define product pain points. Design B2B product design solutions for scalability. Principle Designer for store locator product and Enterprise solution.

• UX/UI Designer · IMMERSIVE Design Studios01-01-2017 – 09-30-2017

  Primarily UX/UI. Also created any business related design from meeting template to pitches. Recommend new tools for SEO and optimizing web searches for company products.

• UX/UI Designer · HUSH01-01-2016 – 01-31-2017
• Design Intern · SID LEE04-01-2015 – 08-31-2015

Education

• Simon Fraser UniversityGraduate Diploma, Business Administration
• Meta Front-End DeveloperCertificate, Full Stack Javascript
• DecodeMTLCertificate, Full Stack Javascript
• DecadeMTLCertificate, Full Stack Javascript
• Dawson CollegeAssociate Degree, Associate Degree in Graphic Design
• Juno College of TechnologyCertificate, WordPress & Shopify Development

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