Yini Luo

About

With an applied analytics foundation and dual bachelor's degrees, I specialize in business analysis, strategic planning, and global GTM execution. Experienced in market research, persona development, and data-driven decision making to fuel growth. Enhanced with AI-driven market research and GTM strategy experience from Shusheng Technology, and macroeconomic trend analysis from Vanke, I bring a data-informed approach to driving expansion opportunities and product-market fit across global platforms.

Experience

• Senior Business Analyst · Shusheng Technology12-01-2020 –

  Contributed to AI-driven market research and GTM strategies; conducted global industry benchmarking and regional market analysis to identify expansion opportunities; developed target user personas and mapped user pain points to product features to ensure product-market fit; designed GTM strategies leveraging AI tools across TikTok, Instagram, Facebook, Xiaohongshu, and Douyin.

• Strategic Analyst · Vanke04-01-2018 – 12-01-2020

  Evaluated macroeconomic trends and urban planning policies to provide strategic forecasting and investment support; defined target homeowner personas and matched community demands with tailored product offerings; synthesized data into concise reports for senior management, supporting land acquisition and investment decisions.

• Business Analyst · Yamibuy.com10-01-2017 – 12-01-2017

  Supported the full project lifecycle by analyzing key performance data to provide actionable feedback for strategic next steps.

• Marketing Intern · Microduino01-01-2017 – 04-01-2017

  Developed and executed marketing plans for Amazon, focusing on brand promotion to drive sales growth and market presence; analyzed customer segments to provide data-driven recommendations for optimizing brand positioning and marketing strategies.

• Student Assistant · University of Washington01-01-2014 – 06-01-2015

  Cashier, server and barista in a multi-cultural environment.

Education

• Pepperdine Graziadio Business SchoolMaster of Science (M.S.), Applied Analytics
• University of WashingtonBachelor of Arts (B.A.), Economics
• University of WashingtonBachelor of Arts, Media and Communication Studies

Similar talent on Pangea

SSadichhya K.Business Analyst and Certified Scrum MasterEllicott City, MDYinghou W.Master of Design Studies | Computer Science Cross-registration | AI Product ResearchOlivia G.Business Analyst | Expert in Data-Driven Solutions for Fortune 500 ClientsScottsdale, AZChushan (Esme) X.Engineering & Digital Marketing Specialist