Yinting Fan

About

Visual communication and product designer specializing in design systems, UI/UX, motion graphics, and 3D assets. Experienced designing athlete-facing brand systems and CMS/marketing platforms, building NFT marketplace and in-arena fan engagement experiences, and delivering end-to-end UI prototypes and demos in collaboration with design, product, engineering, and marketing teams.

Experience

• Senior Product Designer (Full-time) · Athlete Studio03-01-2023 – 11-01-2025

  Returned to Athlete Studio after the team spun out from Dapper Labs to continue developing the company’s CMS and marketing platform. Contributed to four major product phases, scaling the system from an early single-page experience into a modular, content-driven platform through iterative branding and UI/UX design. Collaborating with the Design Team, Product Team, Engineering Team, and Marketing Team. Designed brand systems, style guides, and personal websites for professional athletes including Angel Reese, Chase Claypool, and Demarcus Lawrence. Produced motion graphics and 3D assets to support brand expression and interactive digital experiences. Designed branded web pages and custom illustrations for Athlete Studio’s collaboration with Dick’s Sporting Goods, aligning visual systems across both brands.

• Product Designer (Freelance) · Athlete Studio05-01-2021 – 10-31-2021

  Designed the NFT Marketplace for NFL teams from concept to launch, defining user flows, UI, prototypes, demos, and 3D NFT assets for athletes and team initiatives.

• Product Designer · Dapper Labs12-01-2021 – 03-31-2023

  Joined Dapper Labs following its acquisition of Athlete Studio, working on NFL and NBA digital collectibles initiatives. Designed integrated in-arena fan engagement systems and Pack Drop experiences supporting NFL and NBA initiatives, connecting large-scale venue displays with mobile-first NFT claiming flows. Led end-to-end design of an internal athlete marketplace CMS from concept to production, defining user flows, UI, interactive prototypes, and demos in collaboration with engineering and marketing teams.

• Interactive Designer (Co-op) · Athlete Studio05-01-2020 – 08-31-2020

  Developed UI and interactive prototypes for Athlete Studio’s early marketing website and content engine. Contributed to brand identity, style guides, and 3D athlete models during the company’s initial rebranding phase.

• Graphic Design Intern · RD Thomas Advertising06-01-2018 – 05-01-2019

  Created video CGs, digital and print advertisements, and social media content for clients including Anderson Bros. Jewelers, City Bank, South Plains Fair, United Family/Market Street, and UMC Health System, supporting integrated marketing campaigns.

Education

• Rochester Institute of TechnologyMFA, Visual Communication Design
• Texas Tech UniversityBFA, Graphic Design

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