Yue Deng

About

Hello, I specialize in project management, production design, some art direction, digital asset management, graphic design, UX/UI design thinking, and advertising. Currently, I'm focused on opportunities in production design and exploring a shift into roles related to project management and creative operations. I’m deeply committed to streamlining design operations, optimizing processes to enhance efficiency, and empowering designers to work at their best Highlights: - Designed for small and large brands for a variety of subjects. Select clients include Google, Meta, Amazon, Venmo, Microsoft, PayPal, Salesforce, etc. - I have shipped at least a thousand assets ranging from Instagram and Twitter posts to banner ads. - Some of the projects I have worked on have been seen by billions.

Experience

• Design Manager/Art Director (Volunteer) · Digital Aid Seattle08-01-2023 – 03-01-2024

  Directed and managed designers, ensuring projects aligned with our mission and maintained creative excellence. Assisted in planning and executing product launches and marketing campaigns. Wrote detailed product and project requirements, aligning clients with business goals to enhance user experience and ensuring artwork reached immaculate standards through facilitation. Conducted research to identify customer needs and market gaps, informing detailed product specifications. Facilitated market research and competitive analysis for product positioning and messaging. Conducted in-depth interviews to assess candidate qualifications and cultural fit. Shaped and maintained product management documents, guiding development. Collaborated with cross-functional teams, tracking project progress and communicating updates. Authored comprehensive documentation for evaluating design portfolios consistently.

• Contract Production Designer · Amazon10-01-2022 – 07-01-2023

  Managed and customized all creative assets across print & digital media. Created multiple assets from concept or master files, ensuring accuracy, quality, and consistency. Coordinated workflow with the internal marketing team and prepped files to ensure specs are correct for vendors. Audited and evaluated all current digital asset workflows and storage solutions. Established and implemented common workflows, file naming conventions, storage solutions, and folder structures. Authored user documentation. Pioneered a better design process and increased efficiency using Bluescape software. Assisted on a quality assurance workflow process on Asana. Organized our internal asset drive to be lean. Created documentation for new hires, quality assurance processes, and a how-to guide for our new internal logo for email signatures.

• Sole Production Designer · Swift06-01-2021 – 05-01-2022

  Handled multiple brand accounts as the only production designer for the company. Discovered and potentially fixed any errors in designs from designers on Photoshop and Illustrator files. Created design concepts as needed for ads or social media posts. Suggested any errors or things missing from the creative brief that should be considered. Provided as-needed documentation on design and production processes. Created design emails in Kanban based on established creative concepts. Collaborated with art/creative directors, engineers, project managers, etc on all creatives. Helped with image compression and optimization techniques. Shipped a variety of creative assets that were featured on the social media pages and more of Google, Venmo, PayPal, Best Buy, Salesforce, etc. Helped implement a variety of production design processes that increased design delivery times from other designers. Provided documentation for different brands on processes to ensure efficiency and flawless execution going forward.

• Production Designer · Meta11-01-2019 – 01-01-2020

  Discovered and potentially fixed any errors in designs/animations from designers/animators that ranged from Sketch, Photoshop, Illustrator, and After Effects files. Suggested any errors or things missing from the creative brief that should be considered. Provided art direction to other designers to help productivity. Organized and maintained a large library of design files in Google drive. Created, organized, and assigned tasks to engineers, designers, project managers, etc. Collaborated with art/creative directors, engineers, project managers, etc on all creatives. Helped with image compression, file correction, and optimization techniques. Shipped a variety of creative assets that were featured on the Facebook app and website on home pages, event pages, and more. Creative campaigns included battling COVID-19, ballot voting, promoting Facebook Gaming, etc. Organized a Google Drive file system for hundreds of assets that increased efficiency for others to find files faster by eliminating ambiguity. Helped implement a design process that increased design delivery times from other designers.

• Production Designer @ Microsoft Office · Microsoft03-01-2019 – 10-01-2019

  Released over thousands of icons to the public that are now being used in Microsoft Office suite products including the brand app icons like Outlook, Word, Visio, and more. Provided documentation on different design processes like what kind of design errors to look out for, what are the common icon dupes to keep an eye out for in the internal icon database, etc. Single-handedly organized ~600+ icons in the internal icon database so that designers and Microsoft as a whole could work more efficiently.

Education

• BrainStationCertificate, Product Management
• School of Visual ConceptsCertificate, UX/UI Design
• Academy of Design and TechnologyBachelor's of Fine Arts, Graphic Design

Similar talent on Pangea

Aaron J.Visual Designer | Digital Production Design | Pixel ArchitectLas Vegas, NVJordan A.AI UX Research & Design Program Manager @ Amazon | UX/UI, Operations Wiz Kid, Project Optimization! Creative Producer | E-commerce, Events, Artistic DevelopmentKendall A.Creative Product Designer with a passion for building end-to-end productsLos Angeles, CANick M.UI/UX Design Student | Event Specialist