Yzabelle Onate

About

With a Bachelor of Arts in English Language and Literature from Fordham University, I have a strong foundation in communication and storytelling. As a Digital Marketing Strategist at LocalBuzz, I drive brand awareness through engaging content and manage social media platforms. My experience as a Social Media Content Manager & Creative Director at A Traveler's Notebook honed my skills in content creation and collaboration with various brands. At Spot Insurance, I excelled as a Customer Advocacy & Escalations Specialist, demonstrating my ability to handle customer needs and provide support. Previously, as a Lead Gate Agent at Air France, I led a team and ensured smooth flight operations. My diverse experiences have equipped me with a versatile skill set in digital marketing, content creation, customer advocacy, and team leadership. I am passionate about leveraging my expertise to drive impactful results and foster meaningful connections.

Experience

• Digital Marketing Strategist · LocalBuzz09-01-2022

  Researches and communicates with businesses in the Austin area looking to gain brand awareness on social media; Manages social media platforms ensuring active engagementIncreased engagement by 25% Records and edits all videos and scripts; published videos to 20,000+ users on the app resulting in growth of sales for the featured businesses Creates engaging and SEO-optimized content for various digital channels, including websites, blogs, social media, and email Manages and grows the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms Develops email marketing campaigns, including creating newsletters, drip campaigns, and targeted email sequences; Plans, executes, and optimizes paid advertising campaigns on platforms Conducts keyword research, on-page optimization, and backlink analysis to enhance the company's organic search visibility Monitors and analyzes the performance of digital marketing campaigns using various analytics tools; Provides regular reports and insights to measure ROI and improve future strategies

• Social Media Content Manager & Creative Director · A Traveler's Notebook10-01-2014

  Collaborations: Mary Ruth's Organics, Kitsch, Dosed, Nopalera, Pow Matcha, Redken, Freebirds World Burrito, Snooze AM Eatery, Le Palais des Thes, High Rise Beverage, Sprizatto, inKind Hospitality, BOXT, EarthChimp Vegan Protein Supports local wellness, retail, and food businesses by creating & marketing content; Manage business social media platforms to increase engagement While collaborating with other brands, held the creative freedom to create content with each companys style in mind Creates and executes editorial/ social media calendar & strategy; Crafts creative copy and content for social media platforms; Manages social media profiles through community engagement Collaborates and partners with brands to ensure their creative concepts are met; Researches trends and hashtags analyzing which posts are successful

• Customer Advocacy & Escalations Specialist · Spot Insurance01-01-2022 – 04-01-2023

  Identified and managed all escalations including standard service requests and escalated claims through phone, email, chat, and social media; Proactively reached out to customers offering support and guidance on filing a claim Trained team members on tools such as Postman, Stripe, Jira, and Customer.io; Supported HR by assisting with interviews in the pipeline; Collaborated with cross-functional teams to drive improvements based on customer feedback.

• Lead Gate Agent · Air France03-01-2018 – 04-01-2021

  Led a team of 6, trained and mentored new staff and ensured flight is boarded on time Communicated consistently with the cabin crew, Terminal 1 Managers, airplane cleaners, mechanics, and Air France managers Informed and ensured passengers follow dangerous goods regulations; Enforced procedures relating to special check-in items are followed and executed correctly Verified COVID-19 health forms and specific country health forms; Assisted passengers and CBP officers with French translation; Ensured on-time departure through Gate Lead procedure

Education

• Fordham UniversityBachelor of Arts (B.A.), English Language and Literature, General
• St Francis Preparatory SchoolHigh School Diploma

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