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Zafar Shaw

Zafar Shaw

Digital Marketer

9 yrs experience · Los Angeles, CA · 20-30 hrs/week

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About

Background in journalism coupled with nearly a decade of cross-functional marketing experience spanning finance, real estate, hospitality, tech, and luxury spaces. BRANDS Goldman Sachs, World of Hyatt, BMW, Asset Living, Moet & Chandon, PricewaterhouseCoopers, YouTube, Novartis, One & Only Resorts, and more. SPECIALTIES Content Development, Copywriting, Social Media, Executive Comms, Editorial Writing, Community Management, Digital Marketing, SEO, Crisis Management, Analytics, and PR. AWARDS - Shorty Award Finalist | Branded Content: Drones Reporting For Work - Shorty Award Finalist | Social Good Campaign: #MakeSmallBig - Pierce Walmsley IV & Elizabeth Walmsley Merit Scholarship

Skills

AdvertisingAnalyticsContent DevelopmentContent StrategyCopywritingCreative MarketingCreative StrategyCreative ThinkingCrisis ManagementEmail MarketingMarketingPublic RelationsSearch Engine MarketingSocial MediaSocial Media ManagementWriting

Experience

  • Owner, Marketing Consultancy · ZAFF, LLC07-01-2020

    - Digital Content Strategy - Corporate Communications - Editorial Writing - Brand Marketing - Executive Comms - Copywriting - Social Media Management - SEO - Public Relations - Data & Analytics - Community Management

  • Digital Marketing · Asset Living02-01-2021

    Responsible for developing and implementing digital marketing strategies to enhance brand presence and engagement.

  • Sr. Copywriter + Strategist · Forsman & Bodenfors New York02-01-2018 – 06-01-2020

    Worked with clients such as Goldman Sachs, YouTube, and World of Hyatt to create compelling copy and strategic marketing initiatives.

  • Copywriter + Strategist · ATTENTION GLOBAL02-01-2016 – 02-01-2018

    Collaborated with clients including Goldman Sachs, BMW North America, Moet & Chandon, and Novartis to develop strategic copy and marketing content.

  • Freelance Writer, Culture · The Absorbe12-01-2015 – 02-01-2016

    Contributed cultural articles and content as a freelance writer.

Education

  • University of VirginiaBachelor of Science (B.S.), Commerce
  • EsadeBachelor of Business Administration (BBA) Exchange Program

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