Ireland Flood

About

Experienced marketer based in Nashville with a passion for creating engaging content that drives results. With a background in digital marketing and a talent for storytelling, I've helped brands across various industries achieve their marketing goals. When I'm not working, you can find me playing soccer or testing out new recipes in the kitchen.

Experience

• Campaign Success Manager · iHeartMedia08-01-2024
• Associate Campaign Success Manager · iHeartMedia11-01-2023 – 08-01-2024
• Growth Marketing Manager · Follow11-01-2022 – 04-01-2023

  Spearheaded Follow's growth marketing initiatives by crafting brand messaging, launching a podcast, composing a newsletter, leveraging Twitter, creating user-generated content, and coordinating influencer campaigns while continuously adapting to ensure success in a fast-paced startup environment. Generated 2MM+ Twitter impressions over a two month period with a 2.6% engagement rate (6,700+ new followers), and secured 200+ organic product mentions. Analyzed conversion data, identified user flow bottlenecks, and implemented data-driven solutions (Follow Basic); streamlined Leader newsletter processes while maintaining SEC compliance; reported directly to the CEO.

• Creator Coordinator · Public.com2022 – 11-01-2022

  Charged with supporting the VP of Acquisition in the end-to-end process of identifying and closing high impact creators specifically sourcing, vetting, reaching out to, negotiating, and tracking performance. Harmonized the efforts of the brand and compliance teams to ensure alignment on all creator scripts and content. Spend Coordination: Oversaw the accounting of a $6M annual budget collaborated with the data team to build streamlined processes, and the accounting team to safeguard spending accuracy. Creators: Assembled four performance-driven, creator-first marketing campaigns that resulted in 13,905 new funded accounts devised the partnership framework which outlined our brand voice, objectives, success metrics, and timeline; creators were acquired from TikTok, YouTube, Instagram, Discord and Twitter. Coordinated the operations of numerous in-person experiences for celebrities, creators, and other key partners of the company.

• Graduate Assistant · University of Tampa09-01-2021 – 12-01-2021

  Charged with supporting 5 tenured professors in faculty research projects and administrative tasks including data entry & analysis, event planning, and collation of marketing materials & presentations. Research: Worked closely with the Director of UTs Institute for Sales Excellence department in efforts to analyze Gen Z post-grad career path motivations; catalyzed change in the recruiting process of 27 participating companies.

Education

• University of TampaMaster of Business Administration - MBA
• University of TampaBachelor's degree, Marketing

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