Zhuoyu Li

About

Product designer with a focus on turning complex systems into clear, intuitive user experiences. She has led design for AI-powered fintech and travel products, helped early-stage startups secure funding, and thrives in collaborative, fast-moving teams. Zhuoyu holds an MFA in Media Design from ArtCenter College of Design and is passionate about building products that are both thoughtful and impactful.

Experience

• Product Designer · Shepherd Money05-01-2024

  - Led the end-to-end design of new AI-driven financial features of a personal finance app (iOS &Android), merging generative AI insights with traditional budgeting, planning, and investment tools. - Established and championed a scalable Generative AI design system; Developed a design token library that improved engineering velocity by 20%

• Founding Product Designer · Infinitrips.ai03-01-2024 – 07-01-2025

  Designed a Generative AI iOS travel app with an end-to-end focus on UX from scratch, resulting in a 3K+ increase in user acquisition during the initial launch. Contributed to raising $300K in pre-seed funding by shaping the product vision and pitching alongside founders. Iterated and defined design principles to streamline collaboration with UX, PM, and Engineering teams, ensuring product consistency and accuracy.

• UX & HMI Intern · Ford Motor China09-01-2021 – 12-01-2021

  Innovated and proposed Ford's new generation HMI design framework via aligning Ford Design System & conceptualizing end-to-end user experience to improve in-vehicle user satisfaction rate with 12.3% growth. Built & presented Ford virtual Voice Assistant avatar design solutions to stakeholders and Unity team to support implementation process. Partnered with Frog Design to strategize Ford Mustang Chinese Go-To-Market plan via analyzing user insights to define business opportunities. Conducted 30+ usability tests to validate in-vehicle infotainment design approaches, resulting in increasing retention rate by 13.6%. Held and shared design trends with Ford UX design team on a weekly basis to advocate UX spirit.

• Product Designer · Specu Design Studio06-01-2023 – 03-01-2024

  Designed travel planning iOS app User Interface & User Experience design via applying human-centered design principle to enhance task completion rate w/ 16.2%. Iterated & validated UX solutions for a Real Estate client responsive website to improve user engagement rate by 16.8%. Designed targeted social media campaigns for real estate clients and leveraged user feedback, resulting in user acquisition with 2000+ followers increase.

• UX Designer · Los Angeles County Department of Health Services05-01-2022 – 09-01-2022

  Created the company's responsive website from scratch by leveraging Google Material Design System, resulting in bringing up user satisfaction rate by 6.5%. Strategized UX plans by conducting 30+ user interviews with UXR to validate design approaches and increase user acquisition by 4.8% in the first month. Collaborated with PM, Eng & Marketing teams to define MVP launch scope and ensure deliverable quality to help business growth. Transferred 25+ user interview key findings to 10+ product features to improve daily active user rate by 12.8%.

• Design Strategy Intern · Zippo Manufacturing Company07-01-2021 – 09-01-2021

  Analyzed competitive landscape & presented product team key findings by validating approaches to define 10+ product improvement opportunities. Shared 2022 Design Guides with Marketing, PM, and Eng teams to advocate user-oriented design principles to enhance user satisfaction rate by 5.2%.

Education

• ArtCenter College of DesignMaster of Fine Arts - MFA, Media Design and Practices
• Beijing Forestry UniversityBachelor of Engineering - BE, Wood Science and Engineering(Furniture Design and Manufacture)

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