Case study — Mimloo

Pangea helped Mimloo find their first employee before a big launch

Mimloo hired more than just a designer; they hired a creative partner who understood how to rise to the occasion.

Industry
Hospitality / Food & Beverage
Company size
3 employees
Founded
2025

Mimloo is a soon-to-launch brick-and-mortar concept based in Long Island City, Queens, New York. The business is redefining the traditional café experience by combining an indoor playground with a café, creating a space where families and children can enjoy food and play in harmony. With two founding team members at the helm, Mimloo is operating at ground level – the kind of early-stage small business where every hire counts. Gabriel Paredes, a serial entrepreneur who has started several ventures in the past, knew from the very beginning that strong branding and customer-facing design would be essential to Mimloo's launch success.

Finding a Multi-Skilled Creative Hire Before Launch

With no prior employees and a launch on the horizon, the Mimloo team faced a deceptively simple problem: they needed design support, but not just a graphic designer. They needed someone who could also own creative direction and manage social media, a combination that typically requires either hiring multiple people or engaging a full-service agency.

Gabriel had previously gone through the headache of finding freelance talent through unvetted channels, and he was also weighing the option of hiring a creative agency. Both paths felt slow and costly. He needed a solution that could move at the speed of a pre-launch startup.

“We considered an agency, but we really needed to start the work immediately. I’ve been through that rodeo before – finding talent that isn’t properly vetted. It’s always painstaking.” – Gabriel

“As a small business, the most important thing for us is speed – and also wearing different hats. If the person we’re onboarding is able to wear different hats, that’s super valuable.”
Gabriel Paredes — Co-Founder of Mimloo

Mimloo Turned to Pangea for a Fast, Vetted Creative Hire

Gabriel had worked with Pangea in the past, so when it came time to hire for Mimloo, the platform was his first call. Within a short window, Pangea surfaced a small set of candidate recommendations. Andrea, a designer based in Spain, rose immediately to the top.

Why Andrea Stood Out

Andrea brought exactly the blend the team was searching for: graphic design expertise, creative direction experience, and hands-on social media know-how. Beyond her skills, a shared language created an unexpected advantage – the team was able to build rapport quickly, negotiate naturally, and establish a smooth working rhythm from day one.

“It wasn’t that we needed a Spanish speaker – it just happened that way. But because of the shared language, we were able to get along better, onboarding was a breeze, and we were more aligned on a lot of things.” – Gabriel

The platform’s contractor model was also a key factor. Without a formal payroll setup yet in place, Mimloo needed someone who could start immediately, deliver real work, and serve as a kind of working interview before any longer-term commitment.

“Being able to interface with somebody immediately and have them do deliverables – that’s the best interview. It’s like the final round.”
Gabriel Paredes — Co-Founder of Mimloo

A fast-track to full-time

With Pangea’s help, Mimloo was able to:

  • Hire a versatile creative talent covering graphic design, creative direction, and social media, avoiding the need to hire three separate people or engage an agency
  • Launch and maintain a consistent social media presence with three posts per week across platforms
  • Design and deliver a fully animated website (mimloo.com), ready for launch
  • Move faster than traditional hiring or agency routes by getting a vetted contractor working and delivering in days
  • Access international talent at a competitive rate, enabled by the platform’s contractor model

Gabriel was so happy with Andrea's performance that they decided to bring her on to the team in a permanent capacity after only a few months of work together. Gabriel is optimistic about a long-term working relationship: “I hope she’s with us for a long time. As long as she continues to move the needle, we’re going to be happy.”

“If you follow us on social media, you can see the fruits of her labor. It’s all thanks to her.”
Gabriel Paredes — Co-Founder of Mimloo

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