Aaron Lazar

About

With an MFA in Conceptual Art and New Media and over 20 years of creative direction under my belt, I’ve built a career blending artistry with strategy to create visuals that don’t just look good—they resonate. From sleek branding to innovative packaging, my work connects with audiences on a deep, visceral level. I specialize in branding, packaging design, web design, photography, and visual storytelling. I’ve led the creation of standout brand identities—logos, visual languages, and collateral that come together seamlessly across digital and print. My approach to packaging design balances aesthetics and functionality, delivering solutions that grab attention and perform in the market. Whether it’s launching a brand from scratch or elevating an established one, I thrive on turning big ideas into exceptional designs that help businesses grow. If you’re ready to make something unforgettable, let’s talk.

Experience

• Owner · Aaron C. Lazar - creative services01-01-2000

  Strategic Visionary: Formulate and implement overarching visual strategies, customized to the unique needs of both individual and corporate clientele. Digital Craftsmanship: Specialize in user-centric web design and development, focusing on engagement and seamless digital experience. Videographic Excellence: Conceive and produce video content that enhances brand narratives and captures targeted audience attention. Logo and Identity Maven: Create compelling logos and visual identities that align seamlessly with brand ethos and market positioning. Layout Artisan: Exhibit a refined eye for layout design across multiple platforms, harmonizing visual elements for cohesive, polished end products. Illustrative Flair: Employ custom illustrations to introduce an element of singularity and sophistication into design projects. Photographic Direction: Oversee all facets of photographic content, from initial concept through to post-production, ensuring a memorable visual impact.

• Creative Director / Packaging Manager · Zorlu USA Inc.09-01-2018 – 11-01-2024

  Visual Brand Custodian: Conceive and execute nuanced brand identities, integrating logos, visual languages, and collateral across both digital and print mediums. Digital Conductor: Lead meticulous planning and execution of web design and development initiatives, anchored in user engagement and sales optimization principles. Packaging Virtuoso: Commandeer the ideation and realization of packaging designs, balancing aesthetic appeal with functional requirements. Oversee photographic art direction to create indelible brand impressions. Pioneer of Innovation: Originate and shepherd avant-garde design concepts from ideation through to final production, setting new benchmarks for creative excellence.

• Creative Director · BCP Home Inc.01-01-2010 – 09-01-2018

  Guardian of Visual Identities: Managed the visual branding for a multitude of licensed products, ensuring cohesion and impact across varied product lines. Corporate Aesthetic Curator: Created and maintained robust visual components for the parent corporation as well as its subsidiaries, including logos, lockups, layouts, and comprehensive branding systems. Digital Virtuoso: Developed and successfully deployed websites and online strategies, anchoring the brand's digital presence and customer engagement. Photographic Director: Took charge of the artistic and technical aspects of photography, including direction and retouching, to produce imagery that aligned with the brand's ethos. Presentation Architect: Crafted compelling presentation materials that effectively communicated brand values and product features, ensuring the message was not only heard but also remembered.

• Freelance Art Director · CHF Industries06-01-2008 – 12-01-2009

  Digital Facelift Master: Spearheaded the comprehensive redesign and implementation of the DKNYhome.com e-commerce site, encompassing layout, branding, wireframes, and user behaviors. Photographic Conductor: Directed all photo shoots and executed meticulous retouching on product shots, ensuring visual congruence with brand standards. Design Artisan: Created a wide array of print materials, from packaging and training documents to promotional catalogs, each tailored to meet distinct audience needs. Web Material Creator: Designed digital assets that contributed to a cohesive and engaging online experience for visitors and potential customers. Toolbox Virtuoso: Utilized an extensive skill set in Adobe Creative Suite, art direction, graphic design, and image editing to produce work that was both artistically and commercially impactful.

• Freelance Graphic Designer · Ralph Lauren01-01-2007 – 01-01-2008

  Textile Innovator: Developed graphic assets for a range of techniques including screen printing, dye transfers, intarsia, and embroidery, setting a high bar for material design. Technical Maestro: Created meticulous technical specifications and drawings, covering the gamut from apparel and packaging to hardware and accessories. Aesthetic Sculptor: Shaped the visual elements to align with Ralph Lauren's iconic branding, ensuring that each piece fit within the larger design landscape. Detail-Oriented Designer: Focused on the intricacies of design elements, ensuring quality and consistency across various mediums. Software Virtuoso: Leveraged a skill set spanning Adobe Creative Suite, QuarkXPress, and other key tools to deliver graphics that were both technically sound and visually compelling.

Education

• New York UniversityMFA, Conceptual Art and Performance
• Kent State UniversityBachelor of Fine Arts (BFA), Sculpture

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