Aashik Thakkar

About

I've spent 8+ years obsessing over one question: why do some paid advertising campaigns generate leads at a fraction of what others pay, while delivering better quality?\n\nThat obsession has led me to work with 50+ brands across fashion, fitness, high-ticket coaching, medical devices, and tech - running Facebook Ads campaigns that have consistently outperformed industry benchmarks.\n\nSome results that stand out:\n\n→ Generated $200,000 in revenue in 4 months for a finance startup. Average CPL: $11.96. Industry standard in their niche: $90-$120.\n\n→ Delivered a 2.99 ROAS on a $15,383 ad spend for a fitness brand during a high-stakes Christmas product launch - against a minimum target of ROAS 2.0.\n\n→ Generated 474 leads at $10.61 CPL for a high-ticket program in the financial coaching space - while building a funnel from scratch to convert those leads into booked appointments on autopilot. \n\nWhat separates campaigns that work from campaigns that drain budget comes down to three things:\n\n~ knowing exactly who you're talking to,\n\n~ testing creatives at a volume most agencies won't bother with, and\n~ making daily data-driven decisions instead of weekly set and forget management.\n\nEx CMO: served at a social media startup: leading GTM, paid acquisition, monetization strategy, creator collaboration strategy, and overall marketing function.\n\nIf you're looking for revenue generation for your business, let's talk.

Experience

• Freelance · Social Uprys Media2020

  Most freelancers/agencies chase clicks and impressions. I chase revenue. I build paid acquisition systems that work across the entire funnel: From the moment someone sees an ad to the moment they buy. Every decision is tied to a real business outcome. No vanity metrics. No fluff. Just growth that shows up in the numbers that actually matter.

• Chief Marketing Officer (Founding Team) · SUUVO INC11-01-2025 – 03-01-2026

  Began working with SUUVO’s founder during the company’s formation stage in February 2025, contributing to the early development of the product vision, creator-economy mechanics, monetization strategy and go-to-market strategy. Formally appointed Chief Marketing Officer in November 2025 to lead marketing, growth, and launch strategy.

• Marketing Consultant · Sinette Studio (Architecture, Interior and Landscape Design Firm)2022-07-01 – 2025-07-01
• Business Development Officer · Softomagic Technology private Limited2018-09-01 – 2021-04-01

  Led and managed a team of social media and business development professionals to drive growth and enhance client engagement. Formed and maintained strategic partnerships with other companies, creating opportunities to expand business operations across diverse industries. Conducted extensive cold calling and lead generation efforts to identify, qualify, and convert high-quality prospects into long-term clients. Built and sustained a strong client base by fostering lasting relationships and leveraging referrals for continued business growth. Spearheaded the launch of a new company vertical — Social Media Marketing Services — achieving aggressive revenue results within the first month of operations. Trained, mentored, and guided team members to improve communication, sales conversion, and client management skills. Implemented structured internal processes and developed Standard Operating Procedures (SOPs) using automation and productivity tools. Provided strategic input on social media content creation, advertising strategies, and creative visual design to ensure alignment with brand and business goals. Continuously nurtured the team to enhance productivity, efficiency, and overall performance.

Education

• CHARUSATMaster of Technology, Structural Engineering

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