Prabhjyot Kaur

About

With a proven track record in 0-To-1 SaaS Marketing, I've successfully managed marketing budgets exceeding $550k annually and $600k in ad spend. 📈 Digital Marketing: From SEO & Paid Ads to Social Media & Email campaigns—delivering tangible, measurable results. 💼 Sales, Marketing, CRM, and Business Development 📈 Mid-Markets & Mid-level enterprises (Ed-tech/SaaS) 🚀 Startups & Bootstrapped small businesses (taking a Traction/EOS approach) What I Can Do for You 🎯 📈 Digital Strategy & Planning 👉Market Analysis & Research, Pitch Decks 👉MarTech Strategy (Marketing technology, Marketing Automation) 👉Account Based Marketing (ABM) 🤝Hiring and Team building

Experience

• Marketing Manager · KodeKloud03-01-2022 – 05-01-2024

  As Marketing Manager: 📈 Achieved a seven-figure revenue milestone during Black Friday, doubling regular monthly growth. 🚀 Drove a 4x Annual Recurring Revenue (ARR) increase with strategic campaigns. 🎯 Launched impactful Free Weeks campaigns, acquiring over 100,000 new users globally. 🌟 Implemented the JTBD framework for enhanced customer understanding & satisfaction. 🌟 Executed Go-To-Market (GTM) strategies for targeted messaging & market penetration. SEO & Content Marketing: - Led the Blogs Content Engine initiative, increasing blog traffic by over 100k in a year. - Grew Non-branded to Total SEO traffic from 17% to 70% in 15 months, surpassing branded traffic. - Achieved a 600% increase in organic traffic and improved website ranking and Domain Rating (DR). Performance Marketing: - Managed a $60k monthly ad budget across Google, Facebook, & LinkedIn Ads. - Ran successful SEM campaigns with Branded & Non-Branded keywords to attract potential domain traffic - Optimized ad placements, adjusted bidding strategies reducing cost per click by 4.15% & achieving positive 3+ ROAS. Email Marketing: - Optimized email categories (Marketing, News, Sales, Product) & segmentation, reducing unsubscribes. - Increased open rates from 18% to 29% & improved CTR by conducting experiments - A/B tests on subject lines & creatives, modifying emails into creative content. YouTube: - Initiated YouTube strategy, resulting in a 77% increase in subscribers & 121% increase in overall platform views. - Tested both In-feed & In-stream YouTube ads, resulting in twice as many signups at 50% less CPC. Affiliate Marketing: - By growing active affiliates from 10 to 130, achieved a 630% increase in affiliate sales, contributing 21% of total website sales with 4+ ROI. - Generated a 520% rise in clicks and a 980% increase in transactions.

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