Abasiakara Ekanem

About

Results-oriented Product Manager/ Product Owner with experience leading the full product lifecycle from discovery to MVP delivery. Skilled in user research, competitive analysis, PRD writing, agile workflows, and go-to-market strategy. Experienced in both digital and physical product sectors, with a strong focus on data-informed decisions, cross-functional collaboration, and improving product-market fit through stakeholder and customer insights.

Experience

• Lead Product Manager (Internship) · Cookbeta – Enoverlab05-01-2025 – 01-31-2026

  • Owned the full product lifecycle from ideation to MVP launch, coordinating across engineering, design, and stakeholder teams. • Conducted 100+ user interviews to validate assumptions and inform product decisions, reducing rework during development. • Authored product requirements documents (PRDs) that provided clear scope and direction for the engineering team. • Managed agile workflows to deliver the MVP on schedule.

• Product Manager (Animal Feed & Distribution) · Goshen Farms04-01-2023 – 03-31-2024

  • Managed the end-to-end lifecycle for a portfolio of animal feed products, optimizing raw material sourcing, formulation, and market distribution. • Defined product roadmaps aligned with seasonal demand cycles and supply chain constraints to ensure consistent stock availability. • Conducted discovery interviews with farmers to identify quality gaps, translating insights into new SKU development and formulation improvements. • Executed go-to-market strategies for live animal distribution, including buyer segmentation, pricing tiers, and retail channel selection. • Monitored product performance metrics and reorder frequency to inform inventory planning and reduce waste.

• Product Manager · Schemeup08-01-2023 – 11-30-2023

  • Conducted competitive analysis across four automation and AI-based data processing platforms, identifying differentiation opportunities in accuracy, scalability, and workflow integration. • Developed a market entry strategy covering ICP definition, value proposition, pricing considerations, and GTM channels. • Synthesized market research and feasibility insights to support executive go/no-go decisions and investment prioritization.

Education

• Nexford UniversityB.B.A., Business Administration

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