Noa Pierins

About

Senior product strategist and product owner with 12+ years across mobile, SaaS, and e-commerce, leading product strategy, roadmaps, discovery, and execution across acquisition, engagement, and retention. Uses AI-assisted prototyping and workflow automation to accelerate experimentation and product decisions, with strong grounding in UX research, analytics (ContentSquare/GA/A-B testing), agile delivery, and measurable improvements in conversion, churn, NPS, and user satisfaction.

Experience

• Senior Product Owner — Mobile Apps · Betsson Group2024

  As Senior Product Owner for high-traffic B2C mobile apps, I lead product strategy and roadmap execution across acquisition, engagement, and retention. ● Lead key product initiatives across onboarding, homepage, and in-app experience ● Implement analytics frameworks (ContentSquare, Google Analytics) and leverage AI-driven insights to optimize customer journeys ● Apply AI-based personalization to enhance recommendations and increase user engagement ● Conduct usability testing and experimentation to improve UX and NPS ● Establish agile ways of working, improving delivery predictability and iteration speed Results ● Increased conversion through improved homepage modules and reduced loading times ● Boosted app usability and customer satisfaction via targeted redesigns, AI-informed optimizations, and A/B-tested releases ● Streamlined delivery cycles, enabling faster rollout of high-impact features

• Product Owner — Salesforce Commerce Cloud · Bestseller2022 – 2024

  Led the Check-Out squad for 10+ global DTC fashion brands, enhancing the customer journey across desktop and mobile websites built on Salesforce Commerce Cloud. ● Owned product vision, strategy, deliverables, and success metrics in collaboration with e-commerce managers and business stakeholders, while planning and executing quarterly initiatives ● Partnered with brand teams to define high-impact B2C initiatives: cancellation flow overhaul, wishlist integration, address validation, and new payment methods ● Ran discovery and UX research to uncover cart abandonment causes and prioritize fixes ● Delivered quarterly releases with measurable impact on checkout conversion and customer satisfaction Results ● Reduced cart abandonment from 77% to 73% through UX and payment optimizations ● Lowered return rates by redesigning expectation-setting touchpoints during checkout ● Grew online revenue to €80M in 2023 (+6% vs. 2021), reflecting impact of targeted B2C improvements

• Product Manager — SaaS Platform & Mobile App · Deliverect2020 – 2022

  Owned the roadmap for Deliverect’s B2B SaaS platform, including the mobile app used by restaurant partners. Focused on onboarding, order tracking, and operations optimization. ● Led the app redesign, drove self-service onboarding, optimized ticketing and implemented analytics to increase users’ operational efficiency ● Translated user feedback and behavioral data into new features to streamline workflows and reduce friction ● Set up new processes to drive efficiency, enhance collaboration, and ensure the successful development and delivery of the product Results ● Increased mobile user base to 34K in 2021 (+5% YoY) ● Reduced churn from 7% to 5% through usability improvements ● Boosted NPS from 32 to 40, improving customer satisfaction and loyalty

• Product Management Mentor · CareerFoundry2023 – 2026

  Mentor aspiring PMs on product strategy, agile workflows, and interview prep to support successful career transitions.

• Global Portfolio Manager · Fontem Ventures2017 – 2019

  Led the cross-functional, digital-first relaunch of a consumer tech brand across 16 markets, delivering a rebranded 180-SKU portfolio from concept to shelf.

• Brand Manager · Philip Morris International2014 – 2016

  Led the commercial strategy and €3.4M budget for flagship brands in Spain, executing omnichannel GTM plans that drove rapid market share growth.

• Senior Product Manager · L’Oréal2012 – 2014

  Managed Benelux fragrance portfolios for Giorgio Armani and Maison Martin Margiela, driving a 9% YoY increase in market share through omnichannel strategies.

Education

• London Metropolitan UniversityMaster, International Business
• Erasmushogeschool BrusselBachelor, Communication Management

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