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Abbey Karel

Abbey Karel

Versatile Digital Consultant | Strategy, Execution & Advisory Support for Retail & Digital Growth

20 yrs experience · Dallas, TX · <10 hrs/week

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About

I’m a collaborative digital consultant with deep experience helping brands navigate complex challenges, uncover opportunities, and get things done. From strategic leadership to tactical execution, I plug in where needed—whether that's advising on digital growth, building clear go-to-market narratives, supporting cross-functional alignment, or refining messaging for client pitches and internal stakeholders. I’ve worked across convenience, retail, CPG, and dining—partnering with teams to translate business objectives into smart digital strategies. I’ve led client relationships, guided transformation initiatives, and acted as a trusted advisor to executive stakeholders. I’m available for hourly or project-based work and thrive in fast-moving environments that need clear thinking, strong communication, and a get-it-done mindset.

Skills

Account ExecutiveAccount ManagementBrand DevelopmentBusiness DevelopmentBusiness OperationsBusiness PlanningBusiness StrategyCareer AdviceClient CommunicationCollaborationCommunicationConflict ResolutionConsultingCreative ThinkingCrisis ManagementCritical ThinkingDigital LiteracyDigital StrategyDocumentationE-CommerceEmailsGo-to-market StrategyGrowthIdeationInterpersonal CommunicationInterpersonal skillsLeadershipMarriage CounselingPitchingProject DevelopmentRisk AnalysisScrum MethodStrategic PlanningStrategy & Business DevelopmentTechnology SupportTime ManagementVirtual AssistantWritten Communication

Experience

  • VP, Growth · Bounteous08-01-2022

    As VP of Growth, likely responsible for leading growth strategies, driving business development, and expanding client relationships.

  • Director, Client Growth + GTM; Client Partner, Director of Strategy + Transformation; Sr. Client Executive · Bottle Rocket07-01-2018 – 08-01-2022

    Held various roles focusing on client growth, strategy, transformation, and executive client management, contributing to business development and strategic initiatives.

  • Digital Product Manager (Auto + Finance) · Capital One03-01-2017 – 06-01-2018

    As a Digital Product Manager, likely managed digital products in the auto and finance sectors, focusing on product development and customer experience.

  • Product Manger · JCPenney08-01-2014 – 03-01-2017

    Mobile Product Manager for iOS, Android, web, and gift registry.

Education

  • St. Norbert CollegeBA, Communications & Mathematics
  • Continuing EducationProfessional Development
  • ITUPMP (Project Management Professional) Course Study

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