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Abby Hagen

Abby Hagen

Providing authentic & carefully-crafted brand management for passionate business owners.

7 yrs experience · Dallas, TX · 10-20 hrs/week

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About

Hi, I’m Abby Hagen! With a degree from Texas A&M and a background in brand development and content strategy, I’ve spent years helping businesses—especially in hospitality and retail—grow through thoughtful storytelling and beautifully executed campaigns. I bring clarity and cohesion to everything from full rebrands to quick-turn marketing initiatives, always balancing strategy with creativity. I started this business to help incredible founders and brands shape, share, and scale what makes them unique. In my free time, you’ll usually find me at the farmers market or hanging out with my pup, Tilly. View my website here: https://97northmktg.com Let's work together!

Skills

Brand DevelopmentBrand ManagementCampaign ManagementCommunity OutreachCopywritingData AnalysisDigital MarketingEmail MarketingEvent CoordinationPublic RelationsSMS MarketingSocial Media Management

Experience

  • Director of Marketing · Uncommon Brands2025-05-01 –

    Current Portfolio: Fuego Tortilla Grill and The Rice Box

  • Brand Manager · TC Restaurant Group2024-12-01 – 2025-05-01

    TC Restaurant Group is the parent company to Jason Aldean's, Miranda Lambert's Casa Rosa, Tequila Cowboy, Luke's 32 Bridge, Morgan Wallen's This Bar, Lainey Wilson's Bell Bottoms Up, Sun Diner, It's a Y'all Thing and Bayou Keys.

  • Senior Brand Manager · HTeaO2024-01-01 – 2024-12-01

    HTeaO is the leading iced tea franchise, serving ultra-premium tea, water and coffee products to customers in-store and via drive-thru.

  • Senior Marketing Manager · HTeaO2023-06-01 – 2024-01-01
  • Marketing Manager · HTeaO2021-06-01 – 2023-08-01
  • Partnerships Manager · Haley Burkhead2021-02-01 – 2021-06-01
  • Social Media Specialist · Haley Burkhead2020-07-01 – 2021-06-01
  • Project Coordinator · Johns Hopkins All Children's Hospital2019-06-01 – 2020-07-01
  • Customer Engagement Specialist · Texas A&M Health Science Center2016-08-01 – 2019-06-01
  • Sales Associate · Talbots2014-08-01 – 2016-08-01

Education

  • Texas A&M UniversityBachelor of Arts - BA, Communication and Media Studies
  • College Station High School

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