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Abdo Kesserwani

Abdo Kesserwani

Marketing Leader | Data Driven Thinker | Growth Strategist | Project Management | Building Brand Love & Creating Future Demand | Global Marketing & Partnerships | Budget & Team Leadership

13 yrs experience · Rotterdam, Netherlands · <10 hrs/week

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About

Proven track record in driving market growth as a seasoned marketer with leadership experience across beverage, fashion, and digital platforms (ex Red Bull, ex Zalando). Known for building and guiding high-performance teams (e.g., leading an 18-person international team and managing €20M budgets) and for developing sophisticated, data-driven marketing strategies that align with market demands. Results-oriented, analytical, and strategic, with a passion for creating brand love and sustainable demand across multiple markets.

Skills

Brand ManagementCampaign ManagementDigital MarketingGrowth MarketingMarketing Strategy

Experience

  • Marketing Director · Careerminds10-01-2023 –

    Leading global marketing strategy across a portfolio of career platforms, managing €20M marketing budget and an 18-person international team.

  • Global Marketing Manager · Zalando05-01-2022 – 10-01-2023

    Delivered Zalando's highest-performing Cyber Week campaign, exceeding GMV targets; led growth initiatives and market expansion across 22 markets.

  • Marketing & Partnership Director · FTC / Anghami04-01-2021 – 04-01-2022

    Led strategic partnerships and brand growth initiatives across the MENA region for the leading music streaming platform; drove user acquisition and market share growth.

  • Head of Marketing · Red Bull11-01-2017 – 04-01-2021

    Delivered $12M revenue growth (20% YoY) through integrated brand and experiential marketing strategies; increased top-of-mind awareness and drove a 3-5% uplift in sales; built youth engagement programs achieving 40% brand penetration among 18-24 demographic across UAE and Lebanon.

  • National Field Marketing Manager · Red Bull01-01-2012 – 12-01-2017

    Directed regional marketing strategy across GCC markets, managing a $15M marketing budget and a 20-person team responsible for brand, events, field marketing, and partnerships.

Education

  • American University of BeirutBS, Marketing

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