Inês Lebre

About

Growth-focused Marketing Manager with 15+ years' experience scaling SaaS, tech, and DTC brands across Europe and the USA. Proven track record in go-to-market execution, partner engagement, and data-driven campaigns. Passionate leader skilled at building cross-functional teams and delivering measurable business growth. In my downtime, you'll find me at community events or dancing like nobody's watching. I have the ability to: - Build from scratch and work cross-functionally; - Scale with hyper-growth to new markets/accounts; - Start new revenue streams; - Establish product-market fit; - Determine and execute go-to-market strategy; - Lead cross-functional teams and build a work culture.

Experience

• Growth Marketing Manager · poddie.com2024-07-01 –

  DTC, B2C and B2B • Managed the annual marketing budget, driving 60% sales growth and expanding market presence from DACH to Netherlands and France. • Redesigned onboarding process for 300+ clients/year, increasing completion rates by 80% and improving NPS by 22 points, reducing onboarding support tickets by 30%. • Launched a new sub-brand, increasing partner integration by 20% and boosting sales by 40%. • Strategized and executed multi-channel campaigns across Shopify, HubSpot, Google Ads/Analytics, Meta, Mailchimp, and Semrush, achieving a 25% increase in marketing ROI. • Led a cross-functional team of 10+, coordinating product, sales, and marketing to optimize go-to-market strategies.

• Growth Marketing Manager · RE(SOURCE)2023-01-01 – 2024-06-01

  SaaS, B2B • Developed and executed growth marketing strategy, resulting in 150% user growth and successful expansion into 3 new international regions. • Participated in the launch of AI-driven customer support feature, achieving 100% adoption among SMB clients and reducing average response time by 70%. • Coordinated product, marketing, and sales teams across Europe and the US, managing the marketing budget and delivering a 35% increase in customer retention. • Implemented data-driven customer segmentation using Mixpanel and Google Analytics, improving campaign targeting and increasing conversion rates by 20%.

• Growth Marketing Manager · Casa Serras2022-01-01 – 2022-12-01

  DTC, B2B • Led product positioning and growth marketing strategy for two new tech products, doubling sales within 12 months. • Conducted market research and competitive analysis to identify product-market fit and optimize messaging. • Developed and managed digital campaigns across Google Ads and social media, increasing lead generation by 30%. • Collaborated with product and sales teams to align go-to-market efforts, resulting in a 25% reduction in sales cycle duration.

• Growth Marketing Manager · REFIX2021-01-01 – 2021-12-01

  DTC, B2C, B2B • Worked together with the Founder to help REFIX rethink their growth strategy for both B2C and B2B channels leading to a 100% increase in sales within one year. • Optimized e-commerce funnel and implemented targeted email marketing campaigns. • Develop strategy and assisted in producing content, Socials Management and Facebook/Instagram Ads • Managed influencer partnerships and social media campaigns, increasing sales and brand visibility. • Used SEMrush and Google Analytics to monitor campaign performance and adjust strategies in real-time.

• Growth Marketing Manager · Unreal Fields2016-01-01 – 2020-12-01

  DTC, B2C • Achieved 200% sales growth from launch to 2020, scaling the brand globally to the USA, Australia, and Western Europe. • Secured first round of investment by developing a compelling go-to-market strategy and investor pitch. • Managed multi-channel marketing campaigns, including paid search, social media, and email, driving 50% increase in customer acquisition year-over-year. • Built and led a marketing team of 10, improving campaign efficiency and reducing customer acquisition cost by 20%.

• Management Consultant · SoftFinança, S.A.2012-03-01 – 2015-12-01

  • Created and managed SaaS fintech products for Portuguese banks, leading to a 30% increase in client retention. • Ideated and launched two consulting service products (4Change and K’Indica) generating over €10M in sales. • Led projects valued over $1M in strategy, HR, SaaS, ERP, and business intelligence domains. • Recruited and managed multidisciplinary teams of 30+, improving project delivery times by 25%.

• Management Consultant · EY2011-01-01 – 2012-02-01

  • Participation in process improvement projects among different sectors: Health (Braga Hospital and Public Health Ministry), Oil&Gas (Sonangol) and Banking (Novo Banco Bank) • Projects related to the areas of HR, Process Reengineering, Internal Control and Auditing • Worked both in Portugal (Lisbon) and Angola (Luanda)

Education

• Rotterdam School of Management, Erasmus UniversityInternation Business Management
• Católica Lisbon School of Business and EconomicsInternational Business Management, Strategy

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