Abdul-Rashid Lansah Adam

About

I’m Lansah, a hands-on Product Designer with over seven years of experience turning complex problems into simple, impactful user experiences. In my most recent role at a VC-backed AI company, I was the first Product Designer, taking its flagship AI bookkeeping product from MVP to scale, contributing to $1M ARR, helping secure $2.2M in funding, and building the UX foundation, workflows, and design system that powered its growth. On Upwork, I’ve partnered with clients across industries to deliver user-focused, visually consistent digital products that drive measurable business results. I believe great design is a balance of creativity, research, and evidence. My process blends data-driven insights, user research, iterative design, and hands-on execution to ensure solutions meet evolving user needs while supporting business goals. Whether taking a product from 0→1 or optimizing from 1→10, I thrive in environments where design delivers measurable impact.

Experience

• Mid level Product Designer · Jenesys AI04-01-2023

  I am currently serving as a Product Designer at Jenesys, where I play a pivotal role in shaping the user experience of our AI-powered accounting software. My responsibilities include user research, persona creation, A/B testing, user flow design, wireframing, high-fidelity mockup creation, prototyping, and collaborating closely with developers to ensure seamless design implementation. I'm also responsible for building and maintaining our comprehensive design system, fostering consistency and efficiency across the product. Working at Jenesys has allowed me to contribute to the transformation of B2B financial management, leveraging AI to enhance efficiency, compliance, and user satisfaction.

• Top Rated Product Designer · Upwork09-01-2020

  Upwork is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential. As a top-rated Product Designer on Upwork, part of the distinguished top 10% of freelancers, I've helped clients globally with user-centric design. My expertise spans user research, personas, intuitive user flows, A/B testing, and high-fidelity mockups. My work ensures outstanding user experiences, and collaborating on diverse Upwork projects has enriched my design skills.

• UX Designer · Dbaza Health11-01-2022 – 03-01-2023

  As a contract UI Designer at Dbaza Health, I created 50+ UI screens using Figma, covering login, signup, reset password, dashboards, and profiles. I established a standardized component library for design consistency and efficiency. Collaborating with cross-functional teams, I streamlined authentication for sales reps and physicians. I applied software design practices in Figma to enhance UI quality. My adaptability, technical expertise, and effective communication contributed to on-time, on-budget project success.

• Visual Designer · EventIgnite04-01-2022

  At EventIgnite, I'm a Visual Designer specialising in Professional Digital Signage Software for Events. I create captivating content and layouts, enhancing event experiences with dynamic digital signage. Collaborating closely with event organisers, I ensure our software engages and informs attendees seamlessly. My passion lies in elevating event experiences through innovative design.

• Lead Product Designer · Guildbytes Tech Solutions09-01-2017 – 03-01-2022

  As a Product Designer at Guildbytes Tech Solutions, I collaborated with clients to design user-centered experiences for mobile and web platforms. My role included user research, persona creation, and information architecture design. I crafted user flows, wireframes, and interactive prototypes, constantly refining usability. I conducted real-user tests, gathering valuable feedback, and managed digital channels for clients to maintain a cohesive online presence.

Education

• UxcelProfessional Certificate, Product Design Certification
• University for Development StudiesBachelor's Degree
• UxcelProfessional Course, UX Research
• University of MichiganProfessional Course, UX Research at Scale: Surveys, Analytics, Online Testing

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