Abhijeet Mohanty

About

Abhijeet is a determined professional with proven track record of value addition to organizations with a data-centric and customer-centric approach. Drives success by working collaboratively with different functions to support revenue generation goals aligned with company objectives.

Experience

• Growth Manager · Ecentric India Private Ltd05-01-2022

  Leading Growth at Ecentric - India's biggest and fastest growing hemp based apparel brand. - Manage the whole ambit of paid digital marketing D2C website and Marketplaces - Successfully expanded revenue streams by onboarding the brand onto multiple established marketplaces, further enhancing brand visibility and driving sales growth - Leading data-driven ad campaigns on Meta and Google for the D2C platform, effectively targeting customer acquisition and retention - Implemented marketing automation strategies using email, WhatsApp, and SMS campaigns, - Leverage data analysis to create comprehensive reporting dashboards, conduct customer profiling, and perform competition analysis - Played a pivotal role in forging valuable brand partnerships with top industry leaders, contributing to the successful launch of Ecentric's first offline store in Bangalore

• Senior Associate · PwC India07-01-2017 – 02-01-2021

  * Requirement Analysis * ERP Value Case Development * Business Blueprinting * Change Management * Project Management * Business Process Re-engineering * Proposal Building -Successfully consulted on end-to-end SAP Implementation and Digital Transformation Projects across various industries like EPC, Real Estate, Infrastructure and Energy spanning multiple countries -Facilitated Business Process Re-engineering and automated/optimized existing processes, resulting in significant efficiency improvement, and ensuring 100% compliance to regulatory standards -Supported business proposals by creating envisaged ERP landscape and high-level implementation strategy -Imparted 400+ hours of trainings and workshops to business users to facilitate seamless change management -Developed various KPI, reconciliation reports and real-time MIS dashboards, which reduced user load by over 40%

• Summer Intern · CISO Platform05-01-2016 – 07-01-2016

  Market Research 1. Competition Landscape Analysis 2. Identified emerging niche vendors for 2 security markets 3. Cyber security event analysis for UK and Europe 4. Profiled top 25 information security influencers 5. Taxonomy mapping for products and content for market pages

• Manager, Marketing and Sales (Non-Iron & Steel) · Calderys India Refractories Limited06-01-2012 – 08-01-2013

  1. Responsible for sales and marketing activities of the organization in Coke, DRI, Power and other segments of the eastern zone and Vishakhapatnam area 2. Involved in forecasting monthly SOIP (Sales Operations Inventory Planning) requirements 3. Identified customer requirements and was responsible for retaining existing allocated customers 4. Implemented pricing strategies for distributors as well as to get new accounts. 5. Conducted market research for business development and potential customers

Education

• IIT Kharagpur - Vinod Gupta School of ManagementMaster of Business Administration (M.B.A.), Marketing/Marketing Management
• National Institute of Technology RourkelaBachelor of Technology (B.Tech.), Metallurgical and Materials Engineering

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