Rishab Parashar

About

I’m Rishab Parashar, Founder & Chief Growth Strategist at Pinnacle Growth Consulting. For over 10 years, I’ve partnered with consumer and retail brands on four continents, turning under-performing digital channels into high-velocity revenue engines. From launching Orient Electric’s D2C business in India to re-engineering marketplace funnels for scale-ups across India, Gulf & Europe, my work consistently delivers double-digit sales lifts within the first two quarters. What we deliver includes end-to-end D2C, marketplace & omnichannel ecosystems built for profitable growth—from acquisition to repeat purchase. Our data-led revenue architecture features advanced attribution, AI-driven demand forecasts, and actionable dashboards that move from insight to impact fast. I provide board-level partnership, working directly with founders and C-suites, embedding lean operating cadences so strategies are executed, measured, and iterated. Engagement formats include Growth Sprints (8–12 weeks) for rapid audits, quick wins, and cash-flow acceleration; Fractional CMO/CRO/CGO roles offering senior leadership without full-time headcount; and Transformation Mandates for roadmap-to-runway support for aggressive GMV or EBITDA targets. Industries served: consumer durables, fashion & lifestyle, FMCG, health & wellness, and emerging D2C challengers across APAC, MENA, North America, and Europe. Ready to shift from low visibility to high-velocity growth? Let’s talk: rishab@pinnaclegrowthconsulting.com | DM me here on LinkedIn.

Experience

• Founder & Chief Growth Strategist · Pinnacle Growth Consulting (Peak Growth Group)2024-09-01 –

  As the Chief Growth Strategist at Peak Growth Consultants, I lead the charge in driving growth, digital transformation, and revenue optimization for clients across FMCG, Education, D2C, and Government sectors. I work closely with clients to create tailored marketing solutions and build scalable business growth models that deliver measurable results. Beyond strategy and execution, mentoring and empowering my team is a core part of my leadership philosophy. I work alongside talented professionals across marketing, product, and tech functions, ensuring they have the right tools, guidance, and autonomy to excel.

• Vice President Marketing, Ecommerce & Growth · Bijak2024-03-01 – 2024-09-01

  Led the digital transformation of Bijak delivering 30% increase in revenue within 6 months. Built and managed high-performing teams, scaling the company’s D2C platform by 60%. Oversaw multi-channel marketing strategies, including SEO, SEM, paid campaigns, resulting in 40% increase in revenue. Developed and executed growth strategies for FnV, resulting in market share increase by 15%.

• Visiting Faculty Member · Fortune Institute of International Business2021-09-01 – 2024-07-01
• Head of D2C (Digital Marketing, Growth & Business Lead) · Orient Electric2022-05-01 – 2024-03-01

  - Digital Marketing and Performance Marketing Expertise: Successfully managed a budget of over 1 Crore+ per month across various platforms including Google, Meta & other media channles. Led to a 30% increase in conversions and a 50% increase in traffic over 1.5 years, demonstrating proficiency in optimizing marketing strategies for maximum impact. Expert in deploying comprehensive 360-degree marketing strategies, integrating digital, product, content, and SEO for cohesive brand messaging. Demonstrated ability in creating and executing multi-faceted marketing campaigns that resonate with diverse audience segments. - D2C and E-commerce Leadership: Pioneered the creation of the Direct-to-Consumer (D2C) vertical at Orient Electric, showcasing innovative approach in e-commerce. Implemented effective e-commerce strategies, contributing significantly to the growth and digital transformation of the brand. Led large, cross-functional teams spanning digital marketing, product management, content creation, and SEO, fostering a collaborative and results-driven work environment. - Strategic Campaign Management: Orchestrated large media campaigns with celebrity endorsements, including collaborations with MS Dhoni, enhancing brand visibility and appeal, increasing share of voice. - Data-Driven Decision Making: Employed data analytics to inform marketing decisions, leading to substantial growth in key performance indicators. Excelled in utilizing analytical tools and insights to refine marketing strategies and achieve targeted outcomes. - Cross-Platform Marketing Agility: Demonstrated versatility in handling diverse digital platforms, ensuring consistent and effective brand presence across various channels. Adapted and excelled in fast-paced digital environments, keeping up with evolving trends and technologies.

• Head of Digital & Performance Marketing · EaseMyTrip.com2022-03-01 – 2022-06-01
• Sr. Manager - Digital & Performance Marketing · EaseMyTrip.com2021-07-01 – 2022-02-01

  - Handling a monthly budget of 3-5 crore+ and strategising and executing campaigns on Google Ads, Facebook Ads & LinkedIn Ads. - Using tools like Google Analytics, AppsFlyer & Tableau for analyzing data and generating insights to implement them to enhance our campaigns. - Using Marketing Tech platforms for creating journeys and running email campaigns for a very huge database.

• Marketing Manager & Consultant · InspireOne (Tack TMI, IBM)2020-12-01 – 2021-11-01

  - Increased the conversion rate from less than 1% to over 5% in a short period through optimization and the right metrics and attributes. - Launched campaigns for different products and segment of the audience to increase the engagement rate by 10% - Decreasing the monthly marketing budget by 25% through performance marketing initiatives - Orchestrating SEO and keyword optimization by ensuring 100% accuracy while translating technical concepts

• Founder · Digital Yogiiss2016-02-01 – 2020-12-01

  Driving Social Media and Paid campaign strategies and executions for brands. Created marketing solutions for different industries ranging from L&D, IT, Ecommerce and other industries.

• Founder · Digital Yogiiss2014-03-01 – 2020-07-01
• Chief Marketing Officer · Defined Values Consultants Pvt Ltd2019-09-01 – 2020-06-01

  - Established a robust digital eco-system for the brand and market positioning for the new normal - Established a Self-Actualized Leadership Network in 6 cities of the country - Aligned key stakeholders and board of directors around a global program strategy for DVC and gained support to implement it - Increased the company revenue to an all-time high with a successful multi-channel digital campaign

Education

• SDA BocconiMaster of Business Administration - MBA, International Business
• Northwestern University - Kellogg School of ManagementPostgraduate, Product Management
• MICA | The School of IdeasLeadership Track in Digital Marketing and Communications, Marketing
• Manipal Institute of TechnologyInformation technology
• Vinayaka Missions Sikkim UniversityEnglish Honours, English Language and Literature/Letters

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