Abhishek Khetwal

About

I’m a digital marketing & growth strategist with 5+ years of experience helping YC-backed startup scale through full-funnel marketing strategies - across paid, organic, and product-led growth. I take a hands-on, data-driven approach to growth and love turning user insights into scalable, compounding results.

Experience

• Growth Marketer · Freelance Contract12-01-2024

  Working as a freelance Digital Marketing & Growth Consultant, with amazing solo founders and early-stage startups across the globe 🌍 About me - https://growthlity.com/about

• Digital Marketing Lead · Nirva Health (YC W21)12-01-2021 – 11-01-2024

  Led GTM strategy for US & UK launch, driving early adoption by identifying ideal customer profiles, market gap & acquisition channels. Led a 5-member team across marketing, content, and design to execute growth campaigns. Generated 2K+ downloads and $10K+ in app purchase within the first week through a focused App Store launch strategy. Increased free-to-paid trial conversions by 15% through onboarding and paywall experiments. Boosted app downloads by 40% through ASO initiatives on Google Play and the App Store by doing keyword optimization, localization, in-app events, and A/B testing of screenshots. Managed a $60K/month ad budget across Google and Meta, achieving a 7x ROAS and reducing CPA by 20% through continuous creative testing and sales-funnel optimization. Scaled website traffic from 0 to 12K/month in 7 months through content strategy & SEO best practices, bringing in additional $6K in MRR. Conducted CRO experiments on landing pages through content audits, A/B testing of CTAs and design elements, resulting in a 60% increase in signup conversion rate. Launched a viral referral and giveaway campaign for online workshops, resulting in over 4K leads generated in a single day.

• Digital Marketing Strategist · Prescribe08-01-2020 – 11-01-2021

  Executed targeted LinkedIn Ads to acquire B2B clients, contributing to 80% of sales qualified leads and driving early enterprise pipeline growth. Built and launched a viral WhatsApp skin assessment chatbot for a dermatology clinic, generating 5K+ inbound inquiries in 7 days. Conducted CRO experiments across onboarding and pricing flows, increasing trial-to-paid conversion rate by 60%. Built targeted email drip campaigns for churn-risk users, reducing churn rate by 30% through timely touchpoints and personalized messaging.

• Digital Marketing · STEP from The Hindu Group05-01-2019 – 08-01-2019

  Worked on in-app marketing automation using Gamooga (Marketing automation tool) to improve user engagement. Worked on email marketing and increased open rates by 40% through segmented, interest-based weekly newsletters.

Education

• Google Play AcademyGoogle Play Store Listing Certification, Mobile Marketing, App Growth Marketing, Google Play
• Madras UniversityBachelor of Commerce - BCom (Honours), Financial Accounting, Business Management and Marketing

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