Abieyuwa Adeseiye

About

Hi, I’m Abieyuwa, but you can call me Aby. I design brands that don’t just look good, but feel clear, and intentional. With over 7 years of experience in visual design, brand identity design and illustration, I help brands turn chaotic ideas into visuals that connect and communicate with ease. Whether it’s a brand identity, social graphic, or web design, I bring clarity, strategy, and calm to every step. My expertise spans industries such as digital marketing, creative branding, and UI/UX design. Tools I enjoy: Adobe Photoshop, Illustrator, InDesign, Figma, Framer (no-code magic), Procreate, and my trusty sketchbook. Passions: Visual storytelling, creative growth, and helping introverts express themselves with confidence.

Experience

• Snr Graphic Designer · Culture Shock Canada Charity2023-04-01 –

  Led the layout, design, and production of high-quality graphic design assets, ensuring alignment with brand standards and project objectives. Directed the creation and refinement of visual content to support email marketing and social media campaigns, driving audience engagement. Collaborated cross-functionally with teams to strategize and execute innovative concepts for a variety of promotional materials, delivering impactful results. Managed end-to-end design workflows, delivering polished, share-ready visuals ahead of deadlines while maintaining quality and efficiency.

• Graphics Designer/Digital Illustrator · Aby Purpleheart Studios2020-01-01 –

  Conceptualizing and creation of digital illustrations to meet the expectations and business goals of clients. Illustrations range from social media posts, children’s books, custom portraits and book covers created using Adobe Illustrator, Adobe Photoshop and Procreate. Ideation and creation of visual design marketing materials to meet the business needs of clients, in order to create awareness, drive sales and create visual appeal.

• UI/UX Designer · Aby Purpleheart Studios2022-01-01 – 2023-06-01

  Designed and redesigned mobile apps and websites for various clients. Designed low-fidelity and high-fidelity wireframes, mockups and prototypes for various mobile and web applications using figma. Created UI kits and style guides for mobile and web applications.

• Designer · Rock & Bloom2023-06-01 – 2024-10-01

  Developed cohesive brand identities, including logos, typography, colour schemes, and visual guidelines to reflect client vision and resonate with target audiences. Designed responsive websites and user interfaces with a focus on user experience, accessibility, and visual appeal. Created wireframes, and high-fidelity mockups for client approval and development handoff. Created a variety of print materials such as brochures, flyers, posters, business cards, packaging, and promotional materials that aligned with branding strategies. Designed digital assets for marketing campaigns including social media graphics, email templates, web banners, and infographics. Worked closely with cross-functional teams including marketing, content, and development to ensure cohesive messaging and design consistency. Managed revisions and approvals, maintaining a high standard of design quality throughout the project lifecycle.

• Product Illustrator · HousePal2023-05-01 – 2023-12-01
• UI/UX Designer · Voxclips2022-12-01 – 2023-05-01

  Worked with a cross-functional team of designers, product managers, developers and stakeholders to bring the product vision to life. Illustrated custom avatars that were successfully integrated into the product and improved the products user experience. Led a team of 20+ designers in creating the digital illustrations required for the product.

• UI/UX Design Finalist · HNG Internship2022-10-01 – 2022-12-01

  Completed a rigorous internship program and worked on 6 hands-on design tasks within a limited time frame. Worked on 6 hands-on design tasks within a limited time frame. Designed low-fidelity and high-fidelity wireframes, mockups and prototypes for various mobile and web applications using figma. Created design style guides. Collaborated with other designers, project managers and developers in delivering MVPs.

• Art Director · DDB2018-03-01 – 2022-01-01

  Planned, designed and delivered print and digital media communications materials with the use of the Adobe creative suite. This was done for various brands in order to achieve top of mind awareness and meet business goals. Generated clear ideas and concepts in collaboration with a team for the launch campaigns of various brands in order to create awareness and achieve business objectives.

• Senior Executive, Digital · DDB2017-04-01 – 2018-03-01

  Designed and implemented digital marketing strategy, creative visual communication materials and engaging social media content in order to align with business goals. Major tools used were Adobe Photoshop, Adobe Illustrator and Adobe InDesign.

• Content Developer/Social Media Manager · DDB2016-08-01 – 2017-03-01

  Designed and developed social media content to align with business goals. Managed the social media community of various brands. Designed creative visual communication materials and engaging social media content.

Education

• University of BeninBachelor's of Engineering (B.Eng), Computer Engineering

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