Abigail Sayeg

About

Experienced professional with a background in user research, product marketing, agile development, and more. Notable skills include creative problem-solving, agile methodologies, and effective leadership in cross-functional team settings. Passionate about end users and creating enhanced digital experiences through empathy and continuous data analytics. Experienced in industries such as technology and digital marketing.

Experience

• Staff UX Researcher · Genesys2024-02-01 –

  Led UX research for the Genesys Core Platform product suite, including analytics & reporting, journey orchestration and event data platform, establishing UX roadmaps for each product line and utilizing mixed-method research measures to triangulate insights.

• Senior UX Researcher · Genesys2022-04-01 – 2024-02-01

  Collected and synthesized qualitative and quantitative data, including measures such as SUS, UMUXlite, and SURE scores, to craft and present data-driven and user-centered recommendations.

• User Experience Researcher · Chili Piper2021-05-01 – 2022-04-01

  Designed and executed 15 research studies in 6 months, spanning new and existing product research; engaged 85 customers and 105 non-customers through generative and evaluative methods.

• Product Marketing Manager · Chili Piper2021-01-01 – 2021-04-01

  Collaborated with product management, product marketing, and design to define research goals at various points in the product development lifecycle.

• Product Marketing Manager · Brainshark2019-06-01 – 2021-01-01

  Analyzed product usage metrics and partnered with design and PM to optimize product usage through heuristic analysis, surveys, NPS scores, and guided tours via User IQ.

• Digital Marketing Manager · Norwood Commerce Center2018-08-01 – 2019-06-01

  Established market position through competitive analysis and brand strategy, identified target audiences, and developed marketing campaigns with specific objectives across multiple channels.

• Interactive Producer (Account Manager) · Boston Interactive2017-08-01 – 2018-08-01

  Created content for social media channels, leading to an average follower increase in followers by 42% and increased user engagement rate by 225% in less than 4 months.

• Senior Digital Production Associate · Appalachian Mountain Club2015-05-01 – 2017-08-01

  Conducted win/loss calls and gathered customer feedback to identify pain points, synthesize data, and share with product managers to help strategize product roadmap items.

• User Experience Certificate Program · General Assembly2017-05-01 – 2017-07-01
• Graphic Designer · Department of Internet Ministries at Greek Orthodox Archdiocese of America2014-02-01 – 2015-05-01
• Corps Member · Teach for America2013-06-01 – 2013-12-01

Education

• University of DelawareBachelor of Arts, Psychology

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