Abir Bandy (班迪)

About

I have built a robust career in marketing and consulting, where I drove innovation for clients like Fujitsu Blockchain Innovation Center and Meituan. At Casper Labs, I was the Senior Vice President of Marketing, enhancing brand visibility and strategic initiatives including setting the vision for the company and helping them go 0>1 with everything included in the launch. I have held leadership roles prior as industry executive responsible for growing Talkdesk from $2B to $10B valuation in 18 months, an executive that built out the new verticals strategy at Intapp which helped them for their eventual IPO and even a leader at Salesforce that helped created the industries team starting with Financial Services where we closed most major banks.

Experience

• Marketing Consultant · Firestorm Consulting04-01-2019

  Built a personal consulting business to drive innovation by guiding businesses to optimize operations and strategy. Supported Fujitsu Blockchain Innovation Center and Meituan, and drove growth in crypto social media through digital marketing strategies.

• Senior Vice President of Marketing · Casper Labs11-01-2023 – 08-01-2024

  Led marketing efforts to enhance brand visibility and drive strategic initiatives for Casper Labs.

• Director of Marketing · Casper Labs10-01-2022 – 11-01-2023

  Powered the Blockchain for Enterprises to solve real challenges for businesses globally.

• Senior Director Product Marketing · Cion Digital01-01-2022 – 08-01-2022

  Steered the company from a crypto startup to a small business with proven verticals. Delivered first-ever content, campaigns, and closed deals. Established company vision and go-to-market strategy.

• Global Head of Financial Services & Insurance Marketing · Talkdesk06-01-2020 – 12-01-2021

  Transformed Talkdesk with a vertical focus, delivering first-ever content and campaigns. Drove success by closing deals with innovative financial services brands, contributing to a valuation increase from $2B to $10B.

Education

• University of Southern CaliforniaBachelors of Arts, International Relations (Global Business: Finance)
• UCLAExtension, Finance: Investment Banking
• Germantown AcademyHigh School Diploma
• Abington Friends SchoolMiddle School

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