Alyssa Perez

About

I drive execution of large-scale, customer-centric initiatives to grow B2B and B2C SaaS products. Breaking down and translating new and complex topics and their relevance to varied internal and external audiences while sifting through technical, market and product-specific nuances is my strength. I am a doer, who learned to create projects and programs from the ground up through my early international development career. I collaborated with local NGOs, government and big tech to implement initiatives focused on entrepreneurship, financial inclusion and digital literacy across 10 countries, including Haiti, Egypt and Mexico, empowering youth and underprivileged communities to use information to improve their lives. After focusing on issues of technology access, inclusion and adoption, I moved on to testing and implementing new technologies- from real-time text customer acquisition programs to innovative credit card materials to capabilities supporting AI, voice-enabled and crypto transactions. My talent lies in helping people understand these new spaces- developing effective storytelling, positioning and messaging that goes beyond the buzzwords and generates knowledge, excitement and openness towards products that make an impact.

Experience

• Product Marketing Consultant · AIArticulated2024-05-01 –

  Providing product marketing and go-to-market strategy consulting services to startups and founders building AI-driven solutions (B2B SaaS, B2C) https://aiarticulated.com/

• Layoff/position eliminated · Career Break2023-09-01 – 2024-04-01

  Following the elimination of my team at Discover, I took some time to take care of personal priorities, volunteer and network with the local startup ecosystem.

• Strategy, Innovation & Product Marketing Manager, Global Products- Discover Global Network · Discover Financial Services2020-07-01 – 2023-08-01

  Developed B2B Go-To-Market (GTM) communications for first-ever capabilities aimed at acquiring, issuing and merchant partners operating in cryptocurrency, allowing consumers to use debit cards to buy crypto Delivered payments intelligence to Core, Digital and Commercial Global Product executives, supporting launch of new product capabilities that help Discover Network reach parity and evolve with emerging trends and technologies Created strategic narratives and messaging for Discover's position and programs in Connected Commerce/IoT (cardless, biometrics-based and proximity payments) and Crypto Commerce

• Product Manager, Card Materials Innovation- MBA Leadership Program · Discover Financial Services2019-07-01 – 2020-07-01

  Led Card Materials Innovation initiative to test new tap and go card products in metal and recyclable and biodegradable plastics through development of new marketing campaigns and pilots

• Product Manager, Credit Operations Digital User Experience- MBA Leadership Program · Discover Financial Services2018-07-01 – 2019-07-01

  Designed real-time text strategy and launched first application status message to generate lift in credit accounts and decrease days to decision Launched optimized online self-service experiences aimed at credit card applicants through collaboration with development teams to achieve agile delivery of improved CX across fraud and verification processes

• Consultant, People Effectiveness & Human Resources · Legg Mason2018-02-01 – 2018-05-01

  Developed recommendations for implementing artificial intelligence (AI) technologies for recruiting based on organizational needs and best practices from digital and agile transformations in HR Applied human-centered design to highlight areas of opportunity for improving employee experience and employer brand communications

• Marketing Intern · Terra's Kitchen2017-09-01 – 2017-12-01

  Developed journey maps of the sign-up and ordering process to compare digital customer experience across competitors Collaborated with the brand, product and design teams to create messaging for transactional emails and strategic product partnerships

• MBA Intern, Wine Brand Management · FIJI Water2017-06-01 – 2017-08-01

  Conducted analysis of sales data (by price, varietal and channel) to evaluate direct-to-consumer business and identify strategic marketing opportunities for JUSTIN Vineyards & Winery and Landmark Vineyards brands Pitched concept for e-commerce offering targeting the millennial market segment for launch of new wine brand and product line Developed direct-to-consumer initiatives for 2018 brand plan aimed at increasing customer retention through wine society engagement and top tier portfolio promotion

• Program Manager · One Global Economy2012-05-01 – 2015-06-01

  Supervised 8 in-country managers and built partnerships and collaborated with over 10 local NGOs to manage operations, identify community development priorities and localize training programs to underserved populations to improve their access to information and digital tools and increase their livelihood opportunities Managed the $1.6 million USAID initiative, "Employment through Innovation"that connected 23,000 Egyptian youth to job opportunities at more than 5,000 employers via SMS job search engine Launched competition in partnership with Cisco for Egyptian computer science social entrepreneurs to develop applications for 50 traditional Egyptian micro-enterprise owners that provide solutions to their business challenges Developed SMS-based mentoring tool in partnership with Citi Foundation to disseminate information and tips on business planning, financial literacy and entrepreneurship to support the development of over 1,700 aspiring entrepreneurs, street vendors and small business owners in rural townships in Johannesburg Forged partnership with major public University in Mexico and Symantec CSR team to train over 600 youth and first-time Internet users in digital literacy and Internet safety Delivered management training to develop sustainable cybercafé businesses, establishing programming and services focused on promoting technology adoption and digital literacy in three previously unconnected villages in rural Guanajuato, Mexico in collaboration with Cisco, local community leaders and a local NGO: http://csr.cisco.com/casestudy/impact-mexico-ckc Oversaw the development and launch of six local-language, digital platforms featuring community development best practice content in Haitian-Creole, Arabic and Spanish Designed impact evaluation toolkit to train NGOs in four countries on Monitoring and Evaluation strategy

• Program Associate · One Global Economy2011-10-01 – 2012-04-01

  Managed and implemented international development programs for entrepreneurs, youth and underserved communities in 7 countries in Sub-Saharan Africa and Haiti Re-structured and scaled the Citi Foundation-funded Mobile Entrepreneurs Program to reach 4x the number of pilot beneficiaries

Education

• The Johns Hopkins University - Carey Business SchoolMaster of Business Administration (MBA)
• University of MichiganBachelor of Arts (B.A.), Spanish Language and Literature & Communication Studies
• Universidad de BelgranoArgentine & Latin American Studies

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