Adèle O'Neill

About

A dynamic professional with a background in Marketing Operations, Culinary Arts, and Energy Healing. Experience spans various industries including hospitality, eCommerce, and digital marketing, with a proven track record in enhancing site experiences, strategic planning, and customer engagement.

Experience

• Personal goal pursuit · Career Break2024-01-01 –

  Attended culinary school in Florence, Italy and spent the year traveling around Europe working in various restaurants.

• Marketing Operations · Rakuten Rewards2021-04-01 – 2023-12-01

  - Analyzed and presented site performance reports using Tableau and Excel to strategize site experience templates, testing, targeting, and sorting logic for optimized conversion. - Built site experiences in Rakuten’s CMS, while maintaining a close relationship with engineers and developers to enhance the system for new site needs. - Operationalized the new client onboarding process in collaboration with business development, leading to a 58% increase in monthly launches in 6 months. - Utilized affiliate networks such as CJ Affiliate, Impact Radius, and Rakuten Advertising to pull tracking links and align with merchants on Cash Back rates, and terms & conditions.

• President of Retail Studies Student Association · Santa Clara University2020-06-01 – 2021-06-01

  - Coordinated and oversaw executive board meetings, corporate tours, quarterly dinners with industry speakers, in-class guest speaker series, student mentoring events, community outreach events, and membership expansion. - Managed administrative work such as member applications, student/alumni databases, student resume books, scholarships, communication with campus partners, and advisory board meeting preparation.

• Student Caller · Santa Clara University2019-10-01 – 2020-05-01

  - Acquired gifts for scholarships, student initiatives, academic programs, and athletics. - Established an open line of communication between Santa Clara University and its constituents by informing them of campus news, events, and improvements.

• ECommerce Intern · eBusiness Institute2020-07-01 – 2020-12-01

  - Research and analyze eContent for top-selling SKUs across major eRetailers in North America and Europe to assess brand and eRetailer performance. - Create Gap Analyses to help brands and eRetailers identify limitations and opportunities for their eContent.

• Digital Marketing Intern · Rock N Rags2020-05-01 – 2020-06-01

  - Provided personalized product guidance to customers by using effective listening skills and product knowledge. - Collaborated with store buyer on buying decisions through knowledge of customer purchase behavior and Shopify analytics. - Created products using Shopify and maintained inventory levels.

• Campus Ambassador · Bumble2018-09-01 – 2018-12-01

  - Utilized guerilla marketing tools and events to expand the number of Bumble users on Santa Clara University's campus.

Education

• Santa Clara UniversityBachelor's degree, Economics
• Scuola di Arte Culinaria “Cordon Bleu”Culinary Arts/Chef Training

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