Brooke Peters

Brooke Peters

Creative Marketer | Operational Thinker | Running Campaigns & After My Dogs

5 yrs experience · Charlotte, NC · 10-20 hrs/week

About

I’ve spent my career at the intersection of marketing, operations, and leadership- most recently in C-suite roles at a growing company. Wearing multiple hats in a fast-paced environment has given me firsthand experience in everything from building marketing strategies and optimizing business operations to scaling teams and refining company processes. Before diving into the startup world, I worked in corporate settings that sharpened my ability to navigate structure, strategy, and the ever-important art of getting things done efficiently. These experiences have shaped how I approach marketing- not just as a way to promote a business, but as a powerful tool for growth, connection, and long-term success. Now, I’m setting out on my own, exploring new opportunities and working with businesses to refine their marketing strategies and brand presence. While I’m still shaping what that looks like, one thing is certain: I love what I do, and I’m always up for a conversation about how businesses can stand out in a crowded market. Let’s connect- whether to talk marketing, business strategy, or just exchange notes on the best places to spend a lake day.

Skills

Content CreationData AnalysisLeadershipMarketing StrategyOperations ManagementProject ManagementPsychologySocial Media Management

Experience

  • Social Media Manager · Brooke Peters04-01-2025 – Present

    Helping businesses show up with confidence, consistency, and content that actually connects. Specializes in social media management, content creation, and marketing strategy. Responsible for brainstorming post ideas, designing graphics or logos, writing captions, analyzing performance, and ensuring client satisfaction.

  • Chief Operating Officer · The Admin Effect07-01-2024 – 03-01-2025

    Oversaw marketing and operations, refined internal project management processes, and drove operational efficiencies. Implemented the Entrepreneurial Operating System (EOS) to create clear accountability and streamline workflows.

  • Chief Marketing Officer · The Admin Effect04-01-2023 – 07-01-2024

    Spearheaded social media management, content creation, strategic growth, SEO, and analytics. Managed a team, created the company’s brand guide, and established a comprehensive marketing process. Grew social media following and generated significant revenue through marketing and sales initiatives.

  • Marketing Strategist · Financial Independence Group09-01-2021 – 04-01-2023

    Implemented and analyzed go-to-market strategies for financial advisory and insurance agency businesses, contributing to significant growth. Facilitated strategic plans and collaborated with external marketing alliances to achieve annual growth.

  • Staff Assistant · Duke University08-01-2019 – 08-01-2021

    Facilitated application processes for research and travel grants, created and distributed newsletters, provided clerical support, and assisted with faculty advisor assignments. Utilized data analysis tools for reporting and communication.

Education

  • Southern New Hampshire UniversityMaster's degree, Marketing Research and Analytics
  • Southern New Hampshire UniversityBachelor of Arts - BA, Psychology

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