Adewale Thomas

About

With a Bachelor's Degree in Mass Communication from Lagos State University and specialized training in App and Product Marketing from Udacity and Product School, this marketing professional has a diverse background in content and digital marketing. Currently serving as a B2B Content Manager at TeKnowledge, they focus on creating engaging content for digital and technical skilling programs across Latin America, the Middle East, and Africa. Previously, they managed content for Galleon, a decentralized derivatives exchange, and positioned Plobal Apps as a leader in e-commerce mobile solutions, significantly boosting inbound traffic and sales. At Passfolio, they drove over $4 million in revenue through strategic marketing initiatives and SEO strategies. Their early career included coordinating digital marketing for Teleperformance's META Outbound Sales Team, where they exceeded revenue targets. This professional excels in developing comprehensive marketing strategies and content that drive brand awareness and engagement.

Experience

• B2B Content Manager · TeKnowledge08-01-2023 – 05-01-2024

  A global position focused on developing compelling brand and marketing content for digital and technical skilling programs in Latin America, the Middle East, and Africa.

• Web3 Content Manager · Galleon04-01-2023 – 11-01-2023

  Galleon is a DeFi, Log Perpetual Futures trading protocol and decentralized derivatives exchange with lower liquidation risk and a gamified go-to-market experience.

• Content Marketer · Plobal Apps06-01-2022 – 12-01-2022

  Positioned the brand as the e-commerce mobile building leader through content and product marketing strategies. Developed the product messaging strategy and creative planning in collaboration with product, sales, and customer success teams, leading to 23% of all inbound traffic coming from branded keywords. Boosted sales funnel by 25% through the use of product one-pagers, white papers, case studies, and email newsletters to educate the audience about the brand's enterprise and mid-market platforms. Managed content management systems according to the brand editorial and technical guidelines. Conducted A/B testing on brand-owned media to develop clear value proposition messaging for each step in the marketing funnel.

• Full Stack Marketer · Passfolio (Acquired)06-01-2021 – 09-01-2022

  Set the strategic direction and managed the execution of all marketing channels in global markets, contributing to > $4,000,000 in revenue. Conducted in-depth keyword research and analysis to develop comprehensive SEO strategies for the brand, resulting in a 30% increase in organic traffic. Led and coordinated ambassadorial and community programs. Collaborated with external media agencies to create brand awareness campaigns and maintain a positive public image. Developed educational, technically precise written content that supports the product's development and awareness. Led full-funnel efforts from brand awareness, lead acquisition, conversion to pipeline creation, funnel optimization, and community building. Collaborated with marketing, engineering, and product teams on product announcements, upcoming events/post-event recaps, and product launches.

• Digital Marketing Coordinator - META Outbound Sales Team · Teleperformance03-01-2021 – 05-01-2021

  Qualified and scheduled remote appointments for key advertisers across sub-Saharan Africa, exceeding revenue and operational metrics. Managed META Marketing Expert program participation to drive revenue and productivity.

Education

• Lagos State UniversityBachelors Degree, Mass Communication
• UdacityApp Marketing
• Product SchoolProduct Marketing

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