Kaitlin Wichmann

About

With a strong foundation in Marketing Communications from California Lutheran University and a diverse academic background from the University of Cape Town, I have honed my expertise in digital marketing and content creation. As a Freelance Marketing Manager since 2019, I have successfully increased brand revenue through strategic paid media campaigns. My role as a Content Creator has allowed me to collaborate with notable clients like Quake - Lisbon Earthquake Centre and Topdeck Travel. At 32 Points Marketing, I excelled as a Paid Search Manager, optimizing campaigns and managing substantial budgets to maximize ROI. My tenure as an Advertising Manager at B Squared Media involved executing and optimizing social media campaigns while providing insightful industry trend analysis. Additionally, my experience as an Associate Producer at POPSUGAR involved managing production processes and engaging with a large online audience. I am passionate about leveraging data-driven strategies to enhance brand visibility and performance.

Experience

• Freelance Marketing Manager · Kaitlin Wichmann01-01-2019

  Helped brands increase revenue through paid media (Google ads) and paid social (Facebook ads, Instagram ads) strategies.

• Content Creator · Kaitlin Wichmann12-01-2022

  Created content for clients including Quake - Lisbon Earthquake Centre, Topdeck Travel, and Foyer Global Health.

• Paid Search Manager · 32 Points Marketing04-01-2022

  Managed paid search campaigns on Google Ads, Bing Ads, and social media, consistently hitting key performance goals. Conducted keyword research and optimized bids and ad copy to improve campaign performance. Managed large budgets to maximize return on ad spend (ROAS) and campaign efficiency. Used analytics tools to track performance and provide actionable insights for optimization. Presented data and insights to clients. Ran A/B tests to find the most effective ad strategies, improving campaign outcomes.

• Advertising Manager · B Squared Media, LLC06-01-2020 – 10-01-2022

  Executed paid social media campaigns and optimized each to meet project objectives, including click-through rate, engagement, and conversion. Managed the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis, and reporting. Generated weekly, monthly, and quarterly performance reports and dashboards, as well as recognized and troubleshoot data anomalies. Maintained an understanding of industry trends and provided relevant insights to teams as to how they might affect project accounts. Provided timely updates to Advertising Project Manager on each account's health and raised concerns about downward trends and any project flags.

• Associate Producer · POPSUGAR01-01-2019 – 01-01-2020

  Assisted full production process, from ideation and pre-production through production and post for Popsugar Fitness's Youtube Channel (6 million+ subscribers). Wrote captions and video descriptions, uploaded videos to social. Engaged with the audience, responded to comments, and created short written content. Reviewed videos and provided notes. Managed fast-paced timelines.

Education

• California Lutheran UniversityBachelor's Degree, Marketing Communications
• University of Cape TownLiberal Arts and Sciences, General Studies and Humanities

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