Aditya Sharma

About

The #1 Mistake Founders Make When Building a Brand Story is Focusing on themselves and falling in love with their product. Instead, focus on your audience’s painful, urgent needs. That’s how you convert and grow. I help you fix this. Book a meeting today https://bit.ly/Ingagenow if you’re ready for these outcomes: - Higher engagement: More comments, shares, and likes. - Quality leads: Tailored messaging to attract key decision-makers. - Faster sales cycles: Align internally, speed up decisions. What I Do: - Simplify the Buyer Journey: I make the complex B2B process easier to engage with. - Craft Targeted Content: Content that resonates with needs, driving deeper engagement. - Leverage Data-Driven Insights: Using data to align strategies with your business goals. Why Choose Me? I use a unique prospect framework that combines proven strategies with a deep understanding of your ideal customer profile (ICP). I focus on personas and themes to ensure your marketing hits the mark. Let’s connect! If you want to drive growth and make your B2B marketing more effective, I’m here to help. Let’s create and turn your content into a powerful growth engine. Book a meeting now https://bit.ly/Ingagenow

Experience

• Fractional CMO · DeallaeD2024-05-01 –

  I lead the team that fuels growth, demand generation, and brand authority for DeallaeD, a leader in B2B lead generation and sales acceleration for Telecom and Media & Entertainment. Using multi-channel marketing, outbound prospecting, and high-impact content, I drive marketing attributed revenue for DeallaeD as the go-to partner for sales-ready lead generation and revenue acceleration. - Growth & Demand Generation – Design and execute high-performance GTM strategies, leveraging precision-targeted outreach, LinkedIn, and omnichannel campaigns to drive high-value pipeline expansion. - Brand Influence & Thought Leadership – Elevate DeallaeD’s positioning in the Telecom & M&E space, crafting compelling narratives and industry-first insights that convert prospects into partners. - Pipeline Acceleration & Sales Enablement – Engineer data-driven prospecting, appointment setting, and nurture sequences that empower sales teams to close deals faster. - Breakthrough Marketing Initiatives – Lead SaaS (Sales-as-a-Service) and WaaS (Webinar-as-a-Service) campaigns, delivering qualified leads, engaged decision-makers, and measurable sales impact. Using Full funnel marketing framework, I drive cold leads into conversations, conversations into conversions, and conversions into long-term revenue growth.

• Founding CEO · Ingagenow2023-05-01 –

  Right content at the right stage = pipeline We've seen up to 3x engagement lift by fixing message-to-market fit Solution: IngageNow's Fractional CMO | Content Strategy | B2B Growth What You Get Value → A full-funnel content engine built on what your buyer really cares about Impact → More replies, booked calls, and sales motion that finally moves Barriers fixed → Dead leads, weak LinkedIn, no content plan — all cleaned up Evidence → We’ve done it for brands across DisasterTech, SaaS, Infra, Supply Chain and Telecom

• Sr. Product Marketing Manager · Lightstorm2023-01-01 – 2024-05-01

  Transforming the industry by revolutionizing the way networks are conceived, designed, deployed, monitored, reported, and dynamically scaled according to business requirements. Challenging the status quo and driving innovation with Network-as-a-Service (NaaS) solutions that unlock new possibilities

• Fractional CMO · MultiTV2021-05-01 – 2022-12-01

  As Fractional CMO at MultiTV, I led marketing strategy, brand positioning, and demand generation for its enterprise video-tech solutions. Focused on streaming, OTT platforms, and video monetization, I drove growth, market expansion, and thought leadership. - GTM & Demand Generation – Designed and executed multi-channel GTM strategies, boosting pipeline velocity and lead conversions. - Brand Positioning & Content – Strengthened MultiTV’s presence in enterprise video-tech, elevating brand authority and executive thought leadership. - Partnership & Growth Initiatives – Aligned marketing, sales, and product teams to expand reach and accelerate revenue impact. - Major Projects – Led marketing for BeLIVE (Live Streaming), Stream (OTT Video), and Player (Custom Video), increasing adoption in media, sports, and enterprise sectors. Drove measurable impact in audience engagement, lead acquisition, and market expansion, positioning MultiTV as a preferred enterprise video platform.

• Head of Marketing · Hyperledger India Pvt Ltd2020-03-01 – 2022-12-01

  ● Contributed 7% net new key accounts, fuelling a 15% YoY revenue boost. Persona-specific content deepened engagement across the buyer journey. ● Secured 15% growth in FMCG segment with 1:4 CAC:LTV ratio ● Boosted brand awareness by 30% through growth-focused events across segments

• Marketing Lead, India & APAC · GreyOrange2019-04-01 – 2020-03-01

  Drive growth marketing for India & APAC and create funnel for the next phase of growth for the region

• Marketing Manager, India · GreyOrange2017-09-01 – 2020-03-01
• Marcom Leader, India · Honeywell Safety & Productivity Solutions2016-08-01 – 2017-09-01
• Marcom Leader, Safety and Productivity Solutions India · Honeywell Safety & Productivity Solutions2017-01-01 – 2017-08-01

  I am responsible for • Handling strategic communication for Honeywell Safety and Productivity business across India • Media planning, creation of compelling PR stories • Owning and driving multiple new product introductions- multi city road shows • Driving marketing automation and digital engagements • Driving creation of new marketing tools and assets for sales – brochures, digital assets, product selectors etc. • Driving lead generation campaigns- trade shows, tele calling, channel engagement seminars, end customer workshops, point of sale activation etc. • Managing country budget and drive ROI

• Marcom Lead for Honeywell Building Solutions and Safety and Productivity Solutions India · Honeywell Safety & Productivity Solutions2015-09-01 – 2016-12-01

  To drive end to end strategic communication initiatives for Honeywell Building Solutions and Honeywell Safety and Productivity Solutions and deliver world class customer experience through all our communication touch points.

Education

• Indian Institute of Planning and ManagementMBA, Marketing with Focus on Branding and Advertising
• DonBosco College , Tura Meghalayaplus 2, Physics, Chemistry and Computer Science
• Don Bosco College Tura, Meghalaya SchoolHigher, 2002

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