Nik L

About

You want leads & revenue, not just traffic & visibility! As someone who has worked closely with early-staged (0-->1) founders, I understand your concerns about your product's visibility, marketing, and associated investments. How can I start my product's visibility, reach my TG, and on which channels? Which growth activities would bring me revenue, and how to implement that? What should my initial marketing team look like, and how to manage them? What minimal resources would be needed to start the growth trajectory? These are among the common queries I've successfully tackled with startups in their early phases. If these resonate with your concerns, you've landed in the right place. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Coming to what I do: Setting inbound marketing engine end-to-end for category creation ️ Content strategy, implementation & distribution with AI-SEO ️ Content/ Product-Led Growth, along with creating growth loops Hiring and managing a complete GTM team Community building for retention along with Product Hunt launches & and getting reviews Help shape product and onboarding with customer insights Trackers setup I've been doing these for last 6 years, and I can guarantee they're 10X better than traditional digital marketing because they deliver real revenue. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Some stats for you: - Ranking for keywords in AI searches. - Ranked 60+ articles on the 1st page of search engines - Placed 30+ articles at the 1st rank for multiple keywords - Extensive experience in crafting pillar content and SaaS marketing strategies - Diverse industry experience in ed-tech, health-tech, fashion, finance, food-commerce, and niche domains - Achieved a Google Ads ROI of over 600% _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Want to know where my content and works are being used? - Google Growth Labs - Google Bard - GoIndigo Airlines - Apollo Spectra - SuprSend - Dubpro.ai - LG - InVideo _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Beyond my inbound content strategy and creation work, I'm passionate about nurturing startups' B2B marketing strategies. On Saturdays, I'm all ears for casual chats (Calendly), whether you're a founder, even in the ideation stage, looking to discuss market, product, and distribution, or a marketer keen on knowledge exchange. Don't think twice; let's connect; hesitation stops growth! Contact: Email@ nklkumar0321@gmail.com

Experience

• B2B Growth Marketer (Inbound, Content & SEO) · Self Employed02-01-2019

  Working on various projects including SuprSend, Google Projects, and personal plans. Developed a MicroSaaS tool and a community with 2500 contacts in finance. Started an IndieHackers/devs community. Executed inbound works and growth loops, including email marketing, handling third-party channels, and securing top-funnel visibility on AI searches. Boosted e-commerce and food-commerce brands' visibility and traffic, crafted pillar content for SaaS companies, and developed GTM strategies.

• Freelance Copywriter · Jellyfish02-01-2022

  Worked on projects like Google Bard, Google Media Labs, and Google Growth Labs. Focused on SEO localisation and UI copywriting, and optimising EEAT.

• Solo Growth & Marketing · SuprSend11-01-2022

  Responsible for all marketing activities, focusing on innovative strategies to influence decisions and change the game.

• Senior Copywriter · WittyPen03-01-2020

  Worked on various projects including video marketing SaaS blogs, business and finance landing pages, ed-tech UI content, fashion articles/blogs, health content in Hindi, and proptech.

• Senior Content Analyst · Pepper Content11-01-2020

  Crafted content as per briefs and ensured on-page SEO was implemented.

Education

• Indian Institute of Technology (Banaras Hindu University), VaranasiBachelor's degree
• Delhi Technological University (Formerly DCE)Master's degree

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