Afik Kaniel

About

Bridging the Gap Between Complex Systems and Human Psychology! With a background in Computer Science and Psychology, I don't just build products - I engineer experiences based on how the human mind actually works. My approach combines rigorous technical logic with deep behavioral analysis to drive user engagement and high-scale monetization. Core Expertise: Behavioral Intelligence: I spent my formative years in the Human Intelligence Corps, mastering the art of psychological profiling and understanding the underlying drivers of human decision-making. I apply these "Intelligence-grade" insights to decode user intent and ethically influence behavior to meet business KPIs. Monetization & Growth: Years of experience at industry giants like Playtika, SuperPlay, and PLAYSTUDIOS have made me an expert in high-velocity product lifecycles and complex monetization strategies. Strategic Leadership: As a product expert, I lead cross-functional teams to translate high-level strategy into innovative, market-leading products. Whether you need to optimize a conversion funnel or build a product strategy from the ground up, I bring a unique "Psych-Tech" lens that ensures your users do exactly what you want them to do.

Experience

• Senior Product Manager · amp05-01-2025

  As a Senior Product Manager, responsible for leading product strategy and execution, driving product development, and collaborating with cross-functional teams to enhance product offerings.

• Product Team Lead · PLAYSTUDIOS06-01-2023 – 12-01-2025

  As a Product Team Lead, led a team of product managers, coordinated product development processes, and ensured alignment with company goals.

• Product Manager · SuperPlay11-01-2022 – 06-01-2023

  As a Product Manager, managed product lifecycle, collaborated with stakeholders, and contributed to product innovation and market analysis.

• Product Manager and Monetization Operations Specialist · Playtika03-01-2020 – 11-01-2022

  As a Product Manager, managed product development and strategy. As a Monetization Operations Specialist, focused on optimizing revenue streams and enhancing monetization strategies.

Education

• The Open University of IsraelBachelor's degree, Computer Science
• The Open University of IsraelBachelor's degree, Psychology

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